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Global Mobile Internet Conference 2012

Beijing, 10-11 May 2012

The Global Mobile Internet Conference (GMIC) is Asia's largest mobile Internet conference, specifically designed for mobile Internet leaders to connect with each other, to learn from top industry influencers, and to promote their initiatives.

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At the 2012 Global Mobile Internet Conference (GMIC), social media leaders examined the development of social media with mobile in China.

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China has now officially more than one billion mobile subscriber accounts; it is home to two of the ten largest mobile networks in the world; and the vast majority of mobile handsets sold in the world today are manufactured in China.

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At the Global Mobile Internet Conference 2012 (GMIC) in Beijing, Mobile AdWorld presented cases and examples of best practice for mobile in China.

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Five years after the introduction of the iPhone and four after the launch of the first Android devices, a growing chorus has been heard at GMIC that is calling into question the assumed primacy of the app as the preferred means of interacting with the net.