Cannes Lions 2012

Cannes, 17-23 June 2012

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Summarising a presentation from ad agency Initiative on the industry trend towards brand owners partnering with tech start-ups to assist their digital campaigns.


An overview of a Cannes Lions Workshop on sound branding, hosted by Walter Werzowa, best known as the inventor of the Intel "bong".


Highlights of a Cannes Lions Forum session on mobile marketing. Standout insights from the presentations include: Mobile usage rates and engagement are rising sharply – advertisers need to reflect this in their budgets, and some would do well to adopt a "mobile first" policy; gaming is a segment enjoying particularly rapid growth: brands moving into this space might even find new revenue streams as a result.


An overview of digital themes discussed at the 2012 Cannes Lions, featuring insights from the agency side (GroupM and Cheil) and from digital players Facebook, Twitter and YouTube.


Client and agency views from the conference stage at the 2012 Cannes Lions International Festival of Creativity.