ad:tech Singapore

Singapore, 13-14 June 2012

Low Lai Chow reports from Singapore's event for interactive advertising and digital marketing.

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Consumers have been made restless thanks to digital technology and so have little brand loyalty, according to Neil Hudspeth, chief digital officer for Leo Burnett in Asia Pacific.


In some areas, Asian mobile usage is outpacing the rest of the world and at ad:tech Singapore 2012, speakers agreed that the huge opportunities for marketers are only starting to be realised.


Over 40% of total internet users are from the Asia-Pacific, where the average penetration is below 50%.