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ARF Audience Measurement 7.0

New York, June 10 - 11 2012

Warc's US Editor, Geoffrey Precourt, reports from the ARF's Audience Measurement 7.0 conference - The Measurement Crisis.

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Article

At the ARF Audience Measurement 2012 conference, a team from AT&T mobility with Nielsen discussed the problem of "metrics overload".

Article

This report from the ARF's Audience Measurement conference covers research into mobile usage trends in emerging and developing markets, and concludes that these areas will provide most growth over the coming decade.

Article

This report from the ARF's Audience Measurement conference discusses results from a long-running research program into mobile data usage in 15 countries around the world.

Article

This report from the ARF's Audience Measurement 7.0 conference - themed the 'measurement crisis' - covers presentations from Kellogg, Facebook, comScore, ABC and CNN about the challenges presented by cross-platform audiences in the digital age.