ARF Re:think 2012

New York, 25-28 March 2012

Warc's US Editor, Geoffrey Precourt, reports from the ARF's Re:Think 2012 conference, exploring the possibilities and opportunities afforded by dynamic technologies and new research methods.

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The multicultural marketing strategies of General Mills, Diageo and Estée Lauder are covered by this report, as revealed by a panel discussion at the ARF's 2012 Re:think conference.


This report from the ARF's Re:think conference describes a Unilever research project that monitored consumers' social media conversations and other online activity connected to meal planning, which then fed into targeted shopper marketing activity.


Research by the television network ABC into Americans' TV consumption via tablet devices is the focus of this report from the ARF's annual Re:think conference.


At the 2012 ARF Re:Think assembly of thought leadership, Pablo Kennedy, Coca-Cola Global Knowledge and Innovation Director, gave some insight into how the brand stays culturally relevant over time.