ARF Re:think 2012

New York, 25-28 March 2012

Warc's US Editor, Geoffrey Precourt, reports from the ARF's Re:Think 2012 conference, exploring the possibilities and opportunities afforded by dynamic technologies and new research methods.

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The multicultural marketing strategies of General Mills, Diageo and Estée Lauder are covered by this report, as revealed by a panel discussion at the ARF's 2012 Re:think conference.

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This report from the ARF's Re:think conference describes a Unilever research project that monitored consumers' social media conversations and other online activity connected to meal planning, which then fed into targeted shopper marketing activity.

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Research by the television network ABC into Americans' TV consumption via tablet devices is the focus of this report from the ARF's annual Re:think conference.

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At the 2012 ARF Re:Think assembly of thought leadership, Pablo Kennedy, Coca-Cola Global Knowledge and Innovation Director, gave some insight into how the brand stays culturally relevant over time.