ANA/WFA Global Marketing Conference

New York, 14 March, 2012

Warc's Geoffrey Precourt reports from the ANA/WFA Global Marketing Conference 2012, presented by The New York Times, on inspirational approaches to global brand building from around the world.

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This report from the ANA/WFA Global Marketer Conference covers the address of Brown-Forman's CMO about the move to create a global approach to the marketing of its whiskey brand, Jack Daniel's.

Article

This report from the opening session of ANA/WFA Global Marketer Conference covers the presentation of Joe Tripodi, CMO of Coca-Cola, who discussed the company's approach to international marketing and brand management as embodied by its "Freedom in a Framework" program.