SXSW Interactive 2012

Austin, 9-18 March 2012
A music, film and internet event that acts as a tool for creative people and the companies they work with to share ideas.

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A Warc report from the 2012 SXSW Interactive conference. Key marketing themes emerging from the conference presentations included gamification, big data, community-based technology, crowd-sourcing, and 'ambient location'.


A report from the 2012 SXSW Interactive conference, discussing a PepsiCo presentation. The firm has launched its PepsiCo10 initiative globally: this is an incubator programme in which PepsiCo collaborates with start-ups.


The report discusses some of the findings from brain science that marketers can apply to their work, and is based on a panel discussion of experts at the South by Southwest (SXSW) Interactive conference.


This report from South by SouthWest Interactive summarises an address by Professor David Robertson on the revival of the children's toy brand, Lego.