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Warc – Online Research 2012

London, 29th February 2012
A one day conference on latest developments in online market research techniques.

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A presentation strongly advocating that researchers integrate online and offline touchpoints in order to get a holistic view of consumers.

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This presentation argues that traditional ethnographic techniques are not applicable to the growing mobile space.

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A presentation given at Warc's Online Research: Now and Next 2012 conference that looks at present trends in brands' social media activities.

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This presentation, given at Warc's Online Research: Now and Next 2012 conference, centres on Research Now and Steel's work for Debenhams.

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An overview of the market research industry.

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Analysis of a recent global Heineken co-creation project. The beer company invited designers around the world to submit their idea of a perfect club.

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Analysis of Standard Life's social media strategy. The financial services provider has a variety of accounts across Facebook, Twitter and LinkedIn, with varying levels of reach and specialisation.

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This Warc paper was originally a presentation given at Warc's Online Research: Now and Next 2012 conference.

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A case study covering MESH Planning's work with Sony in the UK, with activity focusing on the launch of a new digital camera.

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A discussion of Yahoo's online ad strategy. The challenge for Yahoo's insights team is to "humanise" the data.

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A report from Online Research: Now and Next, a Warc conference held in February 2012. Presenters at the event suggested that major trends are reshaping the market research industry, from the rise of mobile and social to the dawn of the era of "big data".