Festival of Media Asia 2011

Singapore 13-15 November 2011
Designed to address the immediate challenges facing the Asian media and marketing industry. It provides a platform to debate some of the crucial issues created by dramatic growth and media change within the Asian region and to hear how global media and marketing trends are impacting on Asia.

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Sportswear giant, adidas has a strategic business plan that targets a series of growth markets, three of which are intended to deliver more than 50% of the sales increase.


This paper describes how BMW used social media to boost sales of its Performance Parts range in Singapore, and is based on a presentation to the Festival of Media Asia 2011 by Lito S.