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Warc – Datacentric 2011

London, 1st December 2011
A one day conference on the data explosion and what it means for brand communications.

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Malcolm Murdoch, director of digital data and performance, Mindshare presented at the Warc Datacentric conference in London.

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Lee Feinberg, senior manager, decision planning and visualization of Nokia USA, gave this presentation at the Warc Datacentric conference in London.

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Francesco D'Orazio, research director & head of social media of Face Group presented at Warc's Datacentric conference with Jake Steadman, senior brand and social media insights manager at O2 UK.

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Louisa Middleton, product marketing manager of EMEA Market Insights at Google UK gave a presentation on data and consumer decisions at the Warc Datacentric conference.

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This presentation given by Dan Hagen, Head of Planning at Carat, at Warc's Datacentric conference in London, seeks to address the issues facing marketers managing multiple sources of data, integrating data into communications strategy.

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Ray Poynter, svp at Vision Critical, gave this presentation at Warc's Datacentric conference in London.

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Gavin Meggs, strategic insight director, BSkyB presented at Warc's Datacentric conference in London addressing how to integrate data gathered from a multitude of sources and how a 'Single Customer View' can enhance behavioural targeting.

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In this presentation, given at Warc's Datacentric conference in London, Shorful Islam, head of data, DDB UK, addressed what businesses really need from data, how to gain data, mine it and then use it to drive change.

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A report from Datacentric, an event organised by Warc. Among the major themes discussed by presenters are: that the rise of "big data" has helped firms to tap new sources of information about customers, giving them the ability to optimise communications in real time; that clients are using online data in a variety of ways, and with varying degrees of success; and that the regulatory environment, particularly for web cookies, is likely to get considerably tougher in future.