ANA Multicultural Marketing & Diversity 2011

Miami, 6-8 November, 2011

Warc's Geoffrey Precourt reports from the ANA's multicultural marketing event, which recognises the intersection of multicultural marketing and diversity management in driving strong business growth.

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This report from the ANA's Multicultural Marketing and Diversity Conference covers the keynote address of Simon Lowden, CMO of PepsiCo's Pepsi Bottling Co., who describes how the company now sees multicultural marketing as the new mainstream, and is calling it simply 'cultural branding'.


At the ANA 2011 Multicultural Marketing & Diversity Conference, Ida Liz Chacón of Senior Marketing Manager at P&G's Ethnic Center of Expertise presented four case history briefs covering its brands Crest, Gillette, Gain and Pampers.


This report from the ANA's Multicultural Marketing conference covers the presentation of Tony Rogers, SVP/brand marketing and advertising at Walmart Stores, who describes the retailer's impending realignment of its multicultural marketing budget away from a single-department silo to across all its business units.


This report covers the opening session of the ANA Multicultural Marketing and Diversity Conference in which Bob Liodice outlines how the US population is becoming increasingly diverse - to the extent that "multicultural" marketing may soon become a redundant term.