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Warc – Social Media: Beyond the Hype 2011

London, 26th October 2011
Helping clients and agencies cut through the hype surrounding social media.

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Article

A report from Social Media: Beyond the Hype, a conference organised by Warc. The report concentrates on insights from clients presenting at the event, including Philips, Virgin Atlantic, Europcar and Jimmy Choo.

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A report from Social Media: Beyond the Hype, a conference organised by Warc. The report concentrates on insights from agencies and trade bodies presenting at the event, including Starcom Mediavest, 1000heads, LBi and the IAB.

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Mike Rowe from the Word of Mouth agency, 1000heads, presented at the Warc Social Media: Beyond the Hype conference, held in London, 2011.

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Speaking at the Warc Social Media: Beyond the Hype conference, held in London in 2011, Andrew Walker of Tweetminster expounded on why brands should be on Twitter.

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Fergus Boyd of Virgin Atlantic discussed the airline's approach to consumer relationships at the Warc Social Media: Beyond the Hype conference, held in London in 2011.

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Matt Rhodes of FreshNetworks spoke at the Warc Social Media: Beyond the Hype conference, held in London, 2011.

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At the Warc Social Media: Beyond the Hype conference, Tamarah Khatib of Europcar Group addressed the audience in London about Europcar's integration strategy.

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Mat Morrison from Starcom MediaVest presented on the value of fans at the Warc Social Media: Beyond the Hype conference, held in London in 2011.

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Speaking at the Warc Social Media: Beyond the Hype conference, held in London in 2011, Clive Roach of Philips International approaches the question of what to post on social media including understanding what the audience finds interesting and when they are most engaged, how to identify and make the most of influencers, and fan conversion.

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Selena Chan and Siobhan Cutis from LBi spoke at the Warc Social Media: Beyond the Hype conference, held in London in 2011.

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At the Warc Social Media: Beyond the Hype conference, Richard Pentin of TMW and the IAB Social Media Council presents his rationale for a social media industry framework, an introduction to the IAB measurement framework, guidelines to defining KPIs and how to put theory into practice.