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Case Study

Quick service restaurant KFC ran a multi-year, multi-channel campaign to grow awareness, brand health and sales in Australia based on the cultural value of being a free-spirited 'larrikin'.

Case Study

British genealogy business Ancestry shifted its product focus and media strategy to protect its market-leading position against competitors and consumer apathy.

Case Study

British craft gin Sipsmith invested in a distinctive mass-media campaign to reverse declining sales, grow share and attract new drinkers.

Case Study

Heineken ran a multi-national, three year campaign for its new non-alcoholic beer (NAB), 0.0, to reverse declining share and sales, and win drinkers aged 25 to 34.

Case Study

Toronto, Canada's SickKids Children's Hospital needed to raise $1.3bn over six years to build a new facility so it ran a long-term campaign that evolved annually to drive one-off and monthly donations.

Case Study

Kenyan bank Equity Bank created a scholarship programme to drive social and economic growth by helping lower-income youth achieve their potential.

Case Study

The Irish National Lottery needed to grow revenue after several flat years, so blended short-term sales messaging with long-term brand building to drive positive beliefs and attract players.

Case Study

NRMA Insurance needed to reverse declining home insurance sales and shares in Australia as a premium-priced product in a value-driven category.

Case Study

British building society Nationwide ran a long-term TV campaign to attract new current account customers, ensure liquidity for mortgage and savings products, and strengthen brand position.

Case Study

German discount supermarket Aldi ran a ten year, multi-channel campaign in the UK to improve perceptions, grow sales and share, and become a top-five grocery retailer.

Case Study

British insurance comparison website Confused.com diversified its communications mix and positioned itself as a challenger to grow revenue, market share, awareness and differentiation.

Case Study

Mainstream New Zealand beer Speight's needed to strengthen its brand and connect with younger drinkers to defend sales and share in a shrinking market, so it ran a campaign offering a new interpretation of its value of 'mateship'.

Case Study

Premium skincare brand SK-II developed an enduring brand purpose and ran a series of linked campaigns to grow share, consideration and consumer engagement, primarily in China.

Case Study

Discount supermarket Aldi ran a multi-year, multi-channel campaign in the United Kingdom to defend sales, share, penetration and loyalty at Christmas.