WARC Awards for Effectiveness

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Case Study

Asset manager State Street Global Advisors used a long-form online video broken into several teasers to attract institutional investors and financial advisers to MDY, its mid-cap Exchange Traded Fund.

Case Study

Communications service provider Maxis broadened its appeal to SMEs in Malaysia by creating a dedicated online platform and repurposing its sales team to help them during Covid-19.

Case Study

Global engineering, architecture and consultancy company Ramboll created an air quality index, Happy Commuter, to build brand awareness among client and engineer audiences in Sweden.

Case Study

Global engineering group Trelleborg repositioned itself from equipment manufacturer to smart technology solutions provider with the launch of its SmartPort brand, and drove change in the global marine market.

Case Study

Shipping giant Maersk used digital and TV executions to reposition itself as a complete end-to-end logistics and services provider to the C-Suite in Denmark.

Case Study

Semiconductor brand Kioxia created an AI manga to rebuild its B2B brand awareness, brand power and brand image as an industry leader in Japan.

Case Study

Hydraulic material handling machine brand Mantsinen looked to art to frame the precision benefits of its 300 model for business decision makers in Finland.

Case Study

Crown corporation and credit agency Export Development Canada broadened its appeal to SMEs through the creation of its Business as Unusual platform to help businesses during Covid-19.

Case Study

Not-for-profit organisation, the Advertising and Design Club of Canada, created a 24-hour online event to raise funds and ensure its survival during the Covid-19 pandemic.