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Honours measurable and significant contributions in the field of media.

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Data

An overview of B2B marketing budgets.

Article

Initiative’s Jasmine Wong looks at how the convergence of shopping opportunities with cultural inspiration has accelerated and is set to impact marketing.

Article

Social commerce is a natural fit with Indonesian consumer behaviour but Gianinna Agustina and Jody Ridwan Juniarsyah of romp Jakarta say brands must provide a better online shopping experience for consumers to fully embrace it.

Article

Amid the increasing use of social platforms to buy and sell products and services, Essence’s Aniket Basu examines the opportunities across social commerce platforms in Singapore.

Article

Insights and themes from the winners of the 2021 WARC Prize for MENA Strategy, an annual case study competition that rewards the region’s smartest strategic thinking.

Article

OMD Thailand’s Raveena Udasi Mathew looks at how to reignite the art of storytelling in this modern age of data-driven marketing and e-commerce.

Article

TBWA\SMP’s Jean Arboleda and RJ Paculan analyse how the pandemic has created new social media opportunities for brands to make a sale and connect with consumers.

Article

Analyses data from ongoing surveys of Southeast Asian consumers, provided by GWI.

Article

Entropia’s Neeraj Gulati examines the evolution of social commerce and how it has become an always-on shopping mindset backed by the human experience of community, conversation and validation.

Opinion

In this edition of Spotlight Southeast Asia, WARC Asia Editor Gabey Goh looks at the social commerce opportunity in the region and what’s next for brands that want to take the conversation with consumers further.

Data

An overview of customer experiences when shopping online and in-store.

Opinion

Fresh research is helping advertisers to better understand how many ad exposures are required to ensure an effective campaign, writes WARC’s Alex Brownsell.

Opinion

Ahead of the festive season in India, Leo Burnett’s Dheeraj Sinha looks at the seven ways that brands and startups, marketers and consumers are expected to celebrate it.  

Opinion

Traditional research techniques rely on the deeply flawed process of asking consumers to self-analyse their behaviours  –  Collective’s Adam Cleaver argues that we need to explore the subconscious.

Article

Up against a rival with much deeper pockets, Burger King has turned budgetary limitations to its advantage with smart messaging that responds to the world its consumers are experiencing.

Data

An overview of gaming consumption in female and male audiences.

Article

This article is a best-practice guide to developing an account-based marketing (ABM) strategy, which focuses business-to-business (B2B) marketing on the accounts with the greatest potential for growth over the medium to long term.

Article

TikTok is evolving rapidly from its song-and-dance origins.

Article

The isolation and disconnection many people initially felt during pandemic lockdowns is being replaced by a new enthusiasm for their immediate locale.

Opinion

Cathy Taylor, WARC’s US Commissioning Editor, introduces the latest installment in WARC’s Spotlight US series, which offers insight into US consumer behavior during an uncertain year shaped by COVID-19 and economic challenges.

Article

Looks at changes in grocery shopping habits among US consumers as the COVID-19 pandemic stretches on.

Article

Examines regional and national changes in spending and shopping behavior over the course of the pandemic in the consumer packaged goods category.

Article

Discusses the top ways the pandemic has impacted traveler engagement, preferences, and expectations, and what travel and hospitality brands can do to meet today's challenges and opportunities, based on the report, Ready for Takeoff: 2021 Travel Industry Trends, Insights, and Strategies.

Article

Discusses why changing US consumer attitudes and behaviors during the pandemic have made this a perfect time for the rise of challenger brands.

Article

Health-Ade, the US kombucha brand, is adapting its strategy as the category evolves and the needs of its customer base evolve.