Personalisation
Admap, November 2018
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Focuses on the new era of personalisation; what adopting a people-based marketing approach means for specific sectors and how brands can move towards being personal over just personalised.
Shares some insights on how Spotify personalises every touchpoint towards individuals in specific contexts and what marketers might learn from this approach.
Details how brands can use dynamic creative to target specific groups of consumers and personalise the customer journey.
Provides personalisation success stories in India from brands such as Uber, Suzuki and Flipkart and explains what makes them work.
Discusses the various models marketers could use to achieve personalisation at scale and advises on how to utilise the Problem Solution Mapping approach.
Looks at whether personalisation is right for all brands and explains why some marketers may have to weigh up the costs and benefits to decide whether it is an ideal strategy for them.
Details what brands need to consider when getting started with personalisation and lists the ways to personalise that promise the most impact.
Details how out of home advertisers can implement personalisation by showing how technology can help strengthen personalisation through this channel.
A summary of new thinking and best practice on personalisation from Admap.
Explains what marketers need to do to successfully use personalisation in their creative approaches and how to measure its effectiveness.