Brand Architecture in the Digital Age

Admap, October 2018

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Article

Explores how organisations can optimise their brand architecture in a way that focuses on putting the customer first.

Article

Discusses the changing approach to brand architecture from brands in Asia.

Article

Looks at the hyper-competitive digital environment, which changes the application of the principles of brand architecture in a number of important ways.

Article

Examines the shift from the hierarchical organisation of a classic brand architecture to a network-type structure built on the foundation of technology, data and analytics.

Article

Suggests a practical approach to brand architecture, which can be a valuable tool to help grow a brand and business, and has benefits for both the company and consumer.

Article

Discusses the factors to consider when creating the identity of a new brand launch.