Brand Architecture in the Digital Age

Admap, October 2018

Search in

Search within

Country

Index

6 results found
Sort by

Article

Looks at the hyper-competitive digital environment, which changes the application of the principles of brand architecture in a number of important ways.

Article

Discusses the factors to consider when creating the identity of a new brand launch.

Article

Suggests a practical approach to brand architecture, which can be a valuable tool to help grow a brand and business, and has benefits for both the company and consumer.

Article

Discusses the changing approach to brand architecture from brands in Asia.

Article

Explores how organisations can optimise their brand architecture in a way that focuses on putting the customer first.

Article

Examines the shift from the hierarchical organisation of a classic brand architecture to a network-type structure built on the foundation of technology, data and analytics.