WARC Awards

Effective Innovation

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Case Study

The Louvre Abu Dhabi, a museum in the UAE, used an innovative combination of out of home and radio to increase visits.

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Mercedes-Benz, the vehicle manufacturer, created a set of symbols for pain to assist the medical community in Thailand, building a connection with users of its Sprinter van model.

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Samsung, the technology company, developed a predictive text tool to help sufferers of depression in Thailand.

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Search engine Google used direct marketing to target chief technology officers in the US to achieve growth in the B2B cloud computing market.

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Audi, the car manufacturer, used programmatic advertising to push people towards dealership and test drives in Switzerland.

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Chocolate brand Cadbury Dairy Milk used music as a platform to drive a digital campaign to increase brand relevance and engagement in Pakistan.

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Migros, the supermarket chain, used social media, in-store, and paid video and print ads to promote a new augmented-reality feature in its app in Switzerland.

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Car manufacturer Jaguar created a machine-learning AI feline jaguar to tell the story of the Adaptive Dynamics technology used in its cars at motor shows in Paris and Los Angeles.

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RITZ Crackers, the food brand, used a celebrity influencer and radio partnerships in a multi-lingual campaign to launch a new product targeting Hispanic men in the US.

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KFC Italy, part of the KFC fast-food restaurant chain, despite a limited budget, succeeded in building the brand and increasing sales via its Dipping Bucket campaign which encouraged customers both on- and offline to share its great taste with whomever sat beside them.

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Manufacturer Beko used online video, influencer marketing, PR and a specially created TV remote control to improve its brand relevance with men and increase sales of its smart TVs in Turkey.

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Renault Italy, the car manufacturer, successfully drove sales of its Tokyo-inspired limited-edition Captur in Italy through an innovative digital campaign.

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The Flying Pig Marathon, a race in Cincinnati, US, created a mobile app to make its race more social and attract more millennial runners.

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Professional body, the Royal Institution of Chartered Surveyors, used social media to launch a global innovation competition to find ways to overhaul the urban landscape.

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Virgin Trains, the British trains operator, increased journey numbers in the UK by a data-driven, targeted campaign through TV, radio and DOOH.

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Missguided, the UK-based online female fashion retailer, drove brand awareness, purchase intent and increased sales by partnering with the UK smash-hit TV programme, Love Island, to make its clothes instantly saleable to viewers on a dedicated app.

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Food brand Knorr created a chatbot to increase purchase intent and encourage home-cooking to take on food delivery apps in the Philippines.

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Toiletries brand Engage used an innovative campaign in India to increase its category penetration and boost market share for its portfolio.

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Islamic bank Al Rajhi Bank used digital outdoor posters and Bluetooth beacons to create a connected tech experience and encourage female customers in Saudi Arabia to take up its personalised credit card.

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Cesar, the pet care brand, ran an innovative social media campaign that targeted customers across eight markets: US, Russia, Italy, Japan, Canada, Spain, Sweden and Finland.

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Netsafe, the New Zealand non-profit cyber-safety organisation, developed a tool (Re:scam) to fight back against the huge increase in cybercrime.

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British fragrance house Jo Malone London ran a personalised email campaign driven by AI and data to increase rate of repurchase and drive sales among its customer base.

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Paytm, a digital wallet, used a gold investment programme to build the reputation of digital payments in India.

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Johnson & Johnson, the large multinational consumer company, teamed up with Nugit to create a scalable solution to democratise and standardise data across all APAC markets in real time.

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Incredible India, the international tourism campaign maintained by its government, expanded tourist interest in India by predominantly targeting millennials from the US and UK.