WARC Awards

Effective Innovation

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Case Study

Theraflu, Russia's market-leading anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way.

Case Study

The Louvre Abu Dhabi, a museum in the UAE, used an innovative combination of out of home and radio to increase visits.

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Chocolate brand Cadbury Dairy Milk used music as a platform to drive a digital campaign to increase brand relevance and engagement in Pakistan.

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Alepa, the Finnish grocery store chain, ran a digital campaign that successfully improved brand perceptions and generated audience engagement.

Case Study

Flixonase, the allergy relief brand owned by GSK, successfully drove sales in Russia by modelling data on pollen movement.

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NGO Fundación Banco de Bosques created a mobile alarm clock app and music album to raise awareness of the battle against deforestation in Argentina and raise funds.

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Incredible India, the international tourism campaign maintained by its government, expanded tourist interest in India by predominantly targeting millennials from the US and UK.

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Mercedes-Benz, the vehicle manufacturer, created a set of symbols for pain to assist the medical community in Thailand, building a connection with users of its Sprinter van model.

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Indian Rayon's viscose filament yarn (VFY) brand Raysil used a multi-channel campaign to raise awareness and future-proof its business in the Indian market.

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Car manufacturer Jaguar created a machine-learning AI feline jaguar to tell the story of the Adaptive Dynamics technology used in its cars at motor shows in Paris and Los Angeles.

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Saudi Telecom Company (STC) drove sales by creating a SIM delivery service akin to fast food.

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Migros, the supermarket chain, used social media, in-store, and paid video and print ads to promote a new augmented-reality feature in its app in Switzerland.

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Interac, the Canadian interbank network, boosted brand affinity among the small business community in Canada.

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Robinsons, the long-standing UK fruit squash brand, turned around declining sales by revitalising its core range of soft drinks to deliver volume and margin growth for brand owner Britvic.

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Argentine retailer Cencosud used digital and social media to increase its subscriber base of customers for its credit-card brand Tarjeta Cencosud and generate commitment to the card from existing users via a partnership with NGO Techo.

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Wingstop, the global chicken wing restaurant chain hailing from Texas, boosted sales with a video campaign that targeted urban millennials celebrating 4/20 in the US.

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Embrator, the Egyptian clothes manufacturer, targeted young males in Egypt by changing window advertising and releasing a series of TV ads during Ramadan.

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Canada's leading bank, the Royal Bank of Canada (RBC), launched a music platform to raise brand awareness among Canadian youth and create an emotional connection with consumers.

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Samsung, the technology company, developed a predictive text tool to help sufferers of depression in Thailand.

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Professional body, the Royal Institution of Chartered Surveyors, used social media to launch a global innovation competition to find ways to overhaul the urban landscape.

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Mobile-first streaming platform Hotstar used an innovative campaign in the Indian market to boost awareness and attract viewers.

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Fast-food brand McDonald's used print to reinvigorate sales of its vanilla soft-serve ice-cream cone in the United Arab Emirates.

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Manufacturer Beko used online video, influencer marketing, PR and a specially created TV remote control to improve its brand relevance with men and increase sales of its smart TVs in Turkey.

Case Study

Netsafe, the New Zealand non-profit cyber-safety organisation, developed a tool (Re:scam) to fight back against the huge increase in cybercrime.

Case Study

Renault Italy, the car manufacturer, successfully drove sales of its Tokyo-inspired limited-edition Captur in Italy through an innovative digital campaign.