WARC Awards

Effective Innovation

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Case Study

The Louvre Abu Dhabi, a museum in the UAE, used an innovative combination of out of home and radio to increase visits.

Case Study

Mercedes-Benz, the vehicle manufacturer, created a set of symbols for pain to assist the medical community in Thailand, building a connection with users of its Sprinter van model.

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Samsung, the technology company, developed a predictive text tool to help sufferers of depression in Thailand.

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Search engine Google used direct marketing to target chief technology officers in the US to achieve growth in the B2B cloud computing market.

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Audi, the car manufacturer, used programmatic advertising to push people towards dealership and test drives in Switzerland.

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QSR brand KFC successfully relaunched its Golden Egg Crunch during Chinese New Year in Malaysia using a TV sync activation.

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Ice-cream brand Cornetto used video and programmatic to target consumers emotionally and grow sales around Valentine's Day in the Philippines.

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Chocolate brand Cadbury Dairy Milk used music as a platform to drive a digital campaign to increase brand relevance and engagement in Pakistan.

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Alepa, the Finnish grocery store chain, ran a digital campaign that successfully improved brand perceptions and generated audience engagement.

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Migros, the supermarket chain, used social media, in-store, and paid video and print ads to promote a new augmented-reality feature in its app in Switzerland.

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Canada's leading bank, the Royal Bank of Canada (RBC), launched a music platform to raise brand awareness among Canadian youth and create an emotional connection with consumers.

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Fast-food brand McDonald's used print to reinvigorate sales of its vanilla soft-serve ice-cream cone in the United Arab Emirates.

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Kwality Dairy, an Indian company that processes and handles dairy products, tackled the problem of vitamin D deficiency among Indian children through a campaign centred around school assemblies.

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Confectionery brand Snickers partnered with one of China's biggest domestic carriers, China Eastern Airlines, to develop hunger-free flights and grow market share.

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Dove Skin developed a data-driven campaign to transform its marketing efforts, increase relevance among consumers and drive sales in the Philippines.

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NGO Fundación Banco de Bosques created a mobile alarm clock app and music album to raise awareness of the battle against deforestation in Argentina and raise funds.

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Indian Rayon's viscose filament yarn (VFY) brand Raysil used a multi-channel campaign to raise awareness and future-proof its business in the Indian market.

Case Study

Car manufacturer Jaguar created a machine-learning AI feline jaguar to tell the story of the Adaptive Dynamics technology used in its cars at motor shows in Paris and Los Angeles.

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Saudi Telecom Company (STC) drove sales by creating a SIM delivery service akin to fast food.

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Interac, the Canadian interbank network, boosted brand affinity among the small business community in Canada.

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RITZ Crackers, the food brand, used a celebrity influencer and radio partnerships in a multi-lingual campaign to launch a new product targeting Hispanic men in the US.

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Australian pay TV brand Foxtel created a truly game-changing campaign to encourage people to pay for a product they'd previously enjoyed for free.

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Paint brand Dulux overhauled its SEO and product pages to grow sales in online DIY store OBI in Russia.

Case Study

OMO, a leading brand in detergents, increased in-store sales of its products in Chile by utilising geolocation technology to deliver relevant and contextual messages in real time via mobile apps.

Case Study

Swedish furniture retailer IKEA successfully ran a local campaign that drove footfall to its new Hyderabad store, capitalising on the expanding furniture market in India.