WARC Awards

Effective Innovation

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Case Study

Confectionery brand Snickers partnered with one of China's biggest domestic carriers, China Eastern Airlines, to develop hunger-free flights and grow market share.

Case Study

Australian pay TV brand Foxtel created a truly game-changing campaign to encourage people to pay for a product they'd previously enjoyed for free.

Case Study

Swedish furniture retailer IKEA successfully ran a local campaign that drove footfall to its new Hyderabad store, capitalising on the expanding furniture market in India.

Case Study

Missguided, the UK-based online female fashion retailer, drove brand awareness, purchase intent and increased sales by partnering with the UK smash-hit TV programme, Love Island, to make its clothes instantly saleable to viewers on a dedicated app.

Case Study

The Ministry of Technology and Communications (MinTIC) in Colombia ran a simple but effective campaign that successfully provided 99.3% of Colombians with access to the internet.

Case Study

Islamic bank Al Rajhi Bank used digital outdoor posters and Bluetooth beacons to create a connected tech experience and encourage female customers in Saudi Arabia to take up its personalised credit card.

Case Study

Netsafe, the New Zealand non-profit cyber-safety organisation, developed a tool (Re:scam) to fight back against the huge increase in cybercrime.

Case Study

Paytm, a digital wallet, used a gold investment programme to build the reputation of digital payments in India.

Case Study

Theraflu, Russia's market-leading anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way.

Case Study

QSR brand KFC successfully relaunched its Golden Egg Crunch during Chinese New Year in Malaysia using a TV sync activation.

Case Study

Alepa, the Finnish grocery store chain, ran a digital campaign that successfully improved brand perceptions and generated audience engagement.

Case Study

Kwality Dairy, an Indian company that processes and handles dairy products, tackled the problem of vitamin D deficiency among Indian children through a campaign centred around school assemblies.

Case Study

American non-profit organisation, the National Safety Council, raised awareness of prescription opioid overdose in the US with an innovative live experience, supported by a multimedia campaign.