SABRE Awards

Benchmarking the best PR work from across the globe

Search in

Date Range

Search within

Categories

Brand

Location

Source

Index

33 results found
Sort by

Case Study

KFC, a restaurant chain, created a social campaign that asked the South African public to find a couple that had a proposal in one of its restaurants to increase brand love and awareness.

Case Study

Mo Ibrahim Foundation (MIF), a foundation with a focus on the critical importance of leadership and governance in Africa, launched a series of online activities and took the stage at an event to create a positive conversation around African migrations.

Case Study

MenaCal.7, a calcium supplement brand, launched the Woman to the Bone campaign which creatively positioned the brand with a heart by celebrating women as the backbone of South Africa.

Case Study

Biogen, a biotechnology company, documented the journey of a regular person using Biogen products to promote itself as the number one health brand in South Africa.

Case Study

Equity Group, an investor relations service, used local and religious leaders to promote its Equity Leaders Program in Africa which helps provide education to children that can't afford it.

Case Study

Philips, an electronics company, created awareness around a large killer in South Africa, cardiovascular disease, by creating a campaign that got the public to get their hearts racing and back in rhythm through cycling challenges.

Case Study

Universal Music, a music corporation, created a community of music influencers and platforms to promote its wide range of music genres and artists in its roster to increase market share in Nigeria.

Case Study

Cartoon Network, a cable channel, launched a new season of the most popular soccer animation series in South Africa and partnered with Supersport United Soccer Schools to promote soccer among children.

Case Study

Microsoft, the technology company, increased awareness and engagement among business leaders by creating a targeted amplification strategy to reach them across the Middle East & North Africa.

Case Study

East African Breweries Limited, a beverage company, partnered with HBO Network to produce a limited-edition whisky in Kenya, inspired by the critically acclaimed TV series, Game of Thrones.

Case Study

Jet, a fashion retailer, promoted Breast Cancer Awareness Month in South Africa by launching bare breast tutorials featuring influencers doing self-checks on camera.

Case Study

Leadway Assurance, an insurance brand, launched its Family Benefit Plan in Nigeria by using young men as human plaques to raise awareness of the shame people face due to financial crisis, which the plan can help insure against.

Case Study

Vivo Energy, a petroleum company, created pump boreholes and donated building materials to the community of Hiamankyene in Ghana to improve water supplies and education.

Case Study

United States International University Africa, launched a digital media campaign featuring influencers to dispel myths about the university.

Case Study

Bolt, a ride-hailing brand, partnered with Harambee, an organisation focused on solving youth unemployment, to create a campaign that pushed rider and driver sign-ups by supporting youth unemployment in South Africa.

Case Study

Dulux, a paint brand, promoted its Colour of the Year at key moments throughout the year by implementing a quarterly palette launch to bring purpose to its paint with consumers in South Africa.

Case Study

RIPAN, the Rice Processors Association of Nigeria, launched strategic Public Relations campaigns to tackle concerns over mass smuggling of foreign rice into Nigeria and boost the nation's revenue.

Case Study

Glencore, a trading and mining company, launched #SheRocks in South Africa which put GoPros on the hard hats of its female workers to show how women can do the jobs that are stereotyped as male.

Case Study

Safaricom, a mobile network operator, created an overdraft service in Kenya to help customers complete transactions when they have insufficient funds in their account.

Case Study

Siemens Gamesa, an engineering company, created a brand positioning and promoted its activities in Africa by launching a paid media campaign across print and digital.

Case Study

Audi, a car brand, increased car sales in South Africa by launching a video campaign that featured key influencers that aligned with the campaign tagline of living in the now.

Case Study

Nupen Staude de Vries Inc (NSdV), a law firm, attracted corporate business in South Africa by developing a company brochure and newsletter celebrating its success.

Case Study

Gokada, a motorbike hailing service, launched a media event that reversed negative brand perceptions by allowing the media to meet its newly-trained drivers and new bikes after a temporary closure due to bad service in Nigeria.

Case Study

Chaka, a technology-enabled trading platform, promoted its platform in Nigeria by launching an influencer outreach program that promoted access to international stock markets.

Case Study

Kenya National Bureau of Statistics (KNBS), a government department, created a tailored social and traditional media campaign to engage with Kenya's diverse population.