SABRE Awards

Benchmarking the best PR work from across the globe

Search in

Date Range

Search within

Categories

Brand

Location

Source

Index

63 results found
Sort by

Case Study

Stonyfield Organic, a yoghurt brand, increased awareness and sales in the US by partnering with actor Adam Scott to produce video adverts that raised awareness of the number of children's playing areas and outdoor spaces treated with dangerous chemicals.

Case Study

PagerDuty, a computer software company, increased brand awareness in the US by creating a two-pronged campaign that publicised news tied to digital transformation.

Case Study

Dove, a toiletries brand, co-founded the CROWN Coalition to expand legal projections for black women who choose to wear their natural hair texture to help stop discrimination in the workplace in the US.

Case Study

UPS, a postal service, created a two-month campaign using local hiring events and a national press release to encourage applications for its temporary, seasonal roles in the US.

Case Study

Jupiter Intelligence, a computer software company, increased awareness of its predictive technology in the US by creating a demo that showed future scenarios if the issue of climate change wasn't tackled effectively.

Case Study

Budweiser, a beer brand, encouraged more sponsors and viewership of the National Women's Soccer League in the US through an online film and print ads to make fans feel guilty for not supporting such a successful team.

Case Study

Toyota, an automotive brand, sponsored an educational event in Puerto Rico to increase awareness of faulty airbag inflators and encourage people to put their cars in for repair.

Case Study

Campaign for Sustainable Drug Pricing, a coalition of leaders promoting market-based solutions to lower drug prices in America, created a campaign to kill the Rebate Rule in the US, which affected pharmacy benefit managers aiming to bring down healthcare costs.

Case Study

Chipotle, a restaurant chain, promoted its free delivery during the Men's Professional Basketball Championship in the US, despite not being a sponsor, by Tweeting whenever announcers said the word free.

Case Study

truth, the national public health organisation, reached out to the youth segment to inform them of the dangers of prescription opioids in the US.

Case Study

The Groveland Four Clemency Coalition (GFCC), a group of citizens bringing justice to wrongly accused victims, gained justice for The Groveland Four, four young African-American men wrongly accused of rape, by creating a communications and advocacy program during a high-profile election year.

Case Study

The National Meningitis Association in collaboration with Sanofi Pasteur, a non-profit organisation, encouraged US parents to get their teenagers to have the meningitis booster vaccine by sharing stories of loss on a dedicated content-rich website.

Case Study

UC Berkeley, a university in California, created a damage control campaign that drove global conversation about responsibly applying its gene editing tool, CRISPR, after it was used unethically by a rogue scientist.

Case Study

Stallergenes Greer, a global biopharmaceutical company, created an AR-led experiential booth at the North American Veterinary Dermatology Forum to promote its Supportive as a Service Dog campaign.

Case Study

Pantone, a color partner for design, promoted its color of 2020 in the US, Classic Blue, by creating a multi-sensory campaign that gave the color a custom taste, touch, scent, sound and sight.

Case Study

Dove, a personal care brand, elevated Dove Hair's brand equity in the US through a product-agnostic campaign designed to spark a national dialogue around broadening the narrow definition of beautiful hair.

Case Study

Hotwire, a hotel chain, promoted its last-minute travel deals to millennials in the US by creating a buzz-worthy campaign through a three-phased integrated program.

Case Study

McDonald's, the fast food chain restaurant, increased job applications across the US by launching a voice-initiated application process.

Case Study

Chipotle, a restaurant chain, established new brand values and changed its strategic vision to increase brand visibility and positive sentiment in the US.

Case Study

LUNA Bar, a brand of nutrition bars, championed equality in the US by creating a publicity campaign that saw it pay the women's national soccer team the difference between theirs and the men's soccer team's World Cup roster bonus.

Case Study

Gillette, a shaving brand, created a YouTube film in the US to turn its classic tagline into a thought-provoking question surrounding masculinity.

Case Study

Milbank LLP, a law firm, conducted a complete rebrand of its image and corporate story to shift consumer perceptions in the US.

Case Study

Northwell Health, a non-profit integrated healthcare network, promoted its new publication, The Well, by creating a map of the most in-demand content through hyper-focused outreach in the US.

Case Study

Experian, a consumer credit reporting company, promoted its Experian Boost product by launching a front-page story in the Wall Street Journal and a national social campaign in the US.

Case Study

Barbie, a toy brand produced by Mattel, celebrated its 60th anniversary in the US by creating one-of-a-kind dolls modelled on various female role models and raising funds for organisations aimed at leveling the playing field for women.