SABRE Awards

Benchmarking the best PR work from across the globe

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Data

An overview of Facebook's advertising revenue growth.

News

Campaigns for global and local brands including Bosch, Cadbury, Dove, Guanghe, SK-II and Pizza Hut are among the 14 winners of this year’s WARC Awards for Asian Strategy , a search for the best strategic thinking from Asia’s marketing industry.

Article

Global strategies, campaign updates and trends in the sustainability category.

Opinion

New research from Facebook shows how brands can use touchpoints, commerce integration and creators to move the dial on brand metrics.

Opinion

While connected TV offers advertisers more choice and reach than ever before, brands must update their view of how to advertise on this platform, argues IAB UK’s Elizabeth Lane.

Opinion

Pam Forbus, Chief Marketing Officer of Pernod Ricard North America, talks to WARC US Commissioning Editor Cathy Taylor as part of Marketers Toolkit 2022. Forbus discusses the company’s focus on moving to where consumers will be, the surge in interest in at-home cocktails, and blending branding with e-commerce. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022, launching soon. Click here to register your interest .

Opinion

Claire Low, Director  –  Marketing Activation at Cadbury, Halls and Trebor, spoke to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about portfolio management during COVID, seamless brand experiences, and why e-commerce strategies need to start with the basics. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022, launching soon. Click here to register your interest .

Opinion

As a brand in one of the hardest COVID-hit sectors, Japan Airlines (JAL) has remained steadfast during this ongoing turbulence. Akira Mitsumasu, CMO and VP Global Marketing of JAL, speaks to WARC’s Gabey Goh for the Marketer’s Toolkit 2022 about how the airline is focused on its mission of helping people fly again and telling stories of rising above challenges.

Data

An overview of consumer preference for online and in-store product discovery.

Article

Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Awards for Asian Strategy 2021.

Opinion

Media agencies are being tasked with managing complex omnichannel consumer experiences on behalf of brands. They should be rewarded appropriately, argues Wavemaker’s Anna Hickey.

Case Study

IKEA, a home furnishings retailer, launched a campaign in Mexico to raise awareness of the new store opening and connect Mexicans to the brand.

Case Study

One Life For Dakota, an institution that promotes preventative culture and access to vaccinations, launched a campaign in Peru to raise awareness of the importance of immunizations.

Case Study

Duet Soap, a soap manufacturer, launched a campaign in Ecuador to raise awareness of the reality of violence experienced by women and to sensitize men to put themselves in women's skin and react against gender violence.

Case Study

Converse, a shoe manufacturing company, launched campaigns in Latin America to break down barriers to gender and racial equality, increase sales and improve brand power.

Case Study

One Life For Dakota, an institution that promotes preventative culture and access to vaccinations, launched a campaign in Peru to raise awareness of pneumonia and its complications and promote immunization in people over 60 years old.

Case Study

Banco Popular Dominicano, a bank, launched a campaign in the Dominican Republic to help the country overcome the pandemic and see beyond the crisis.

Case Study

Fortics, an omnichannel service and communication platforms company, launched a campaign in Brazil to leverage brand communication, increase organic traffic, and provide support and scalability for webinars.

Case Study

Fundacion Mundo Sano, a family foundation, launched a campaign in Argentina to reduce indoor infestation rates of Vinchucas to 5% or less in areas involved and prevent Chagas disease.

Case Study

Unilever, a corporation that sells consumer goods, launched a free program in Argentina to create an ecosystem that drives innovation and disruptive solutions and develop and improve the SME value chain.

Case Study

PGMBM, a partnership of international lawyers, launched an international campaign to rebrand their firm, and regenerate interest among the public of the legal case that was brought against BHP.

Case Study

McAfee, a security software company, launched a campaign in Latin America to drive brand awareness, advise how consumers can protect their digital lives, and introduce the brand's core product line-up.

Case Study

KFC, a fast-food restaurant chain, launched a campaign in Mexico to showcase its solidarity to help consumers and Mexicans stay close, even at a physical distance.

Case Study

MG Motor, an automotive marque, launched a campaign in Chile to improve relations with specialized press, achieve the 'Best Brand' award, generate new content with authorized voices within the industry and support the guild of independent motor journalists.

Case Study

MGC launched a campaign in Chile to promote the launch of the PlayStation 5, and contribute to the awareness and amplification of PR actions.