SABRE Awards

Benchmarking the best PR work from across the globe

Search in

Date Range

Search within

Categories

Brand

Location

Source

Index

147 results found
Sort by

Case Study

Audi, an automotive brand, created a virtual reality-enabled Customer Private Lounge to demonstrate its first class design and drive sales in Nigeria.

Case Study

Leadway Assurance, an insurance brand, launched its Family Benefit Plan in Nigeria by using young men as human plaques to raise awareness of the shame people face due to financial crisis, which the plan can help insure against.

Case Study

Vodacom, a mobile operator, launched a Mum & Baby service in South Africa to encourage mobile engagement by equipping mothers with advice on caring for their children.

Case Study

Gokada, a motorbike hailing service, launched a media event that reversed negative brand perceptions by allowing the media to meet its newly-trained drivers and new bikes after a temporary closure due to bad service in Nigeria.

Case Study

Dulux, a paint brand, promoted its Colour of the Year at key moments throughout the year by implementing a quarterly palette launch to bring purpose to its paint with consumers in South Africa.

Case Study

Dubai's Department of Tourism and Commerce Marketing (DTCM), a strategic agency for the city, encouraged Nigerians to visit Dubai by launching a series of activities and platforms to tell the inviting narrative of the city.

Case Study

Microsoft, the technology company, increased awareness and engagement among business leaders by creating a targeted amplification strategy to reach them across the Middle East & North Africa.

Case Study

Dove, a skincare brand, launched a bespoke 100-colour fabric to celebrate the colourful continent of Africa and promote its Dove Invisible Dry deodorant.

Case Study

Equity Group, an investor relations service, used local and religious leaders to promote its Equity Leaders Program in Africa which helps provide education to children that can't afford it.

Case Study

Bolt, a ride-hailing brand, partnered with Harambee, an organisation focused on solving youth unemployment, to create a campaign that pushed rider and driver sign-ups by supporting youth unemployment in South Africa.

Case Study

Glencore, a trading and mining company, launched #SheRocks in South Africa which put GoPros on the hard hats of its female workers to show how women can do the jobs that are stereotyped as male.

Case Study

ARS, a regional health agency, increased awareness around the need for STI screening among young people in Africa by creating TV and social ads during STI screening week.

Case Study

Siemens Gamesa, an engineering company, created a brand positioning and promoted its activities in Africa by launching a paid media campaign across print and digital.

Case Study

Biogen, a biotechnology company, documented the journey of a regular person using Biogen products to promote itself as the number one health brand in South Africa.

Case Study

Universal Music, a music corporation, created a community of music influencers and platforms to promote its wide range of music genres and artists in its roster to increase market share in Nigeria.

Case Study

Safaricom, a mobile network operator, created an overdraft service in Kenya to help customers complete transactions when they have insufficient funds in their account.

Case Study

Audi, a car brand, increased car sales in South Africa by launching a video campaign that featured key influencers that aligned with the campaign tagline of living in the now.

Case Study

Jet, a fashion retailer, promoted Breast Cancer Awareness Month in South Africa by launching bare breast tutorials featuring influencers doing self-checks on camera.

Case Study

Vivo Energy, a petroleum company, created pump boreholes and donated building materials to the community of Hiamankyene in Ghana to improve water supplies and education.

Case Study

Shield, a deodorant brand, launched PR events that discussed the state of football development in South Africa to increase relevance for the brand and its soccer sponsorship.

Case Study

Nigerian Air Force, the air branch of the Nigerian Armed Forces, carried out a campaign tagged Women of War to prove that what a man can do a woman can do better.

Case Study

Darling, a hair extensions brand, promoted its brand in Nigeria by becoming an official partner of Lagos Fashion Week.

Case Study

Mo Ibrahim Foundation (MIF), a foundation with a focus on the critical importance of leadership and governance in Africa, launched a series of online activities and took the stage at an event to create a positive conversation around African migrations.

Case Study

Philips, an electronics company, created awareness around a large killer in South Africa, cardiovascular disease, by creating a campaign that got the public to get their hearts racing and back in rhythm through cycling challenges.

Case Study

Cartoon Network, a cable channel, launched a new season of the most popular soccer animation series in South Africa and partnered with Supersport United Soccer Schools to promote soccer among children.