SABRE Awards

Benchmarking the best PR work from across the globe

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Case Study

Coca-Cola, the beverages brand, gave the average working woman a platform in Myanmar to celebrate their business achievements.

Case Study

Air Asia, a low-cost airline, took a cheeky approach to humour, helping its brand stand out of the crowd for Singapore’s millennial travellers.

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HONOR, the smartphone brand, worked with an artist to create an art instillation that contributed to the three million sales of the HONOR 10 phone globally.

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Eisai, a Japanese pharmaceutical company, prompted conversations around dementia between children and their parents in Korea to increase early diagnosis.

Case Study

Lungteng Cultural Co, a publisher in the high school textbook industry, launched a video campaign in Taiwan that encouraged teachers to place trust in the brand and express their feelings.

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Adidas, a sports clothing brand, engaged with consumers in Singapore by launching a campaign that used influencer-led content to portray its brand message.

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Continental Tyres, an automotive manufacturing company, highlighted the enjoyment of travelling between cities in China by creating a branded social platform on WeChat.

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Huddle, the insurance company, built strong brand awareness in Australia when it launched its Kanga Cover feature to protect drivers from animal collisions.

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Royal Philips, a leading health technology company in the Netherlands, devised a campaign to raise awareness of sleep disorders among people in Singapore, leading to 21,900 online engagements and an editorial reach of 8.9 million.

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Mahindra Foundation, a non-profit organisation, took a misogynistic phrase and gave it a new meaning in its PR and online campaign in India.

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Jollibee, a fast food-restaurant, used PR and influencers to promote the opening of its restaurant in Manhattan.

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Converse, the sports brand, launched an integrated communications campaign to reach Generation Z in China, which doubled its revenue target.

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Roche, a pharmaceutical company, launched a campaign that saw one in sixteen cupcakes having a secret lump inside, to represent the one in 16 Hong Kong women diagnosed with breast cancer in their lifetime.

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The Vienna Tourist Board launched a campaign in which a Chinese artist experienced the art of Vienna, encouraging Chinese consumers to travel to Vienna.

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Indian Medical Association, a national voluntary organisation of doctors, launched a series of videos in India to raise awareness for tuberculosis (TB), a disease that often is misdiagnosed or not diagnosed at all.

Case Study

Nescafe Dolce Gusto, the capsule coffee brand, created an Ideal Life brand ecosystem in China to stand out in a crowded coffee category.

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Novartis, a pharmaceutical brand, increased awareness of Heart Failure in India by launching Keep It Pumping India, a 360-degree integrated campaign.

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Cairn, an oil and gas company, used performance to reach key communities in rural India.

Case Study

Impossible Foods, a company that develops plant-based substitutes for meat products, launched a series of events in Singapore to encourage Singaporeans to switch to its meat alternative.

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Mobileye, a developer of vision-based advanced driver-assistance systems (ADAS), reached KOLs and promoted the adoption of its safety systems on public transport in China.

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Dettol, a brand of consumer hygiene products, reduced instances of diarrhoea by 10% among school children in India.

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Kellogg's, the cereal brand, created a bacteria zoo to reach people across Australia and New Zealand and increase sales of its cereal.

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Nova IVI Fertility, a chain of fertility centres, used doctors to tackle common fertility myths, which led to a 37% increase in footfall to its centres in India.

Case Study

The Early Childhood Development Agency (ECDA), a regulatory and developmental agency for the early childhood sector in Singapore, launched a campaign to increase the number of early childhood educators across Singapore by 25% over four years.

Case Study

Narendra Bhawan Bikaner, a boutique hotel in India, created an influencer outreach campaign on Instagram that encouraged users to travel to its hotel through fear of missing out.