SABRE Awards

Benchmarking the best PR work from across the globe

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Case Study

The Mahindra Foundation, a non-profit organisation, launched a short film that showed the dire consequences of restricting girls from education in India.

Case Study

The Nippon Foundation, a non-profit, increased awareness of leprosy and affected legislative change in support of people with the disease in India.

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Bio-Oil, a scar and stretchmark product, told the pregnancy experiences of Indian celebrity mothers, and the support that made sure they had an #Unstretched Journey, which led to a sales increase in India.

Case Study

Punjab National Bank (PNB) changed public perception in India to rebuild customers' trust and revive employee pride using PR alone.

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PVR Cinemas, an entertainment company, reached 18 million consumers and enacted action against a government proposal to allow outside food into cinemas in India.

Case Study

McDonald's, a fast food brand, launched an influencer campaign that showed improvements it had made to its food, which increased sales in India.

Case Study

RB Global Challenge, Reckitt Benckiser's annual initiative, used social to increase entries by 336% in young audiences across the globe.

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Audible, the audiobook platform, successfully launched in India to establish audiobooks as a legitimate form of entertainment.

Case Study

Confederation of ATM Industry (CATMi), a non-profit organisation, raised awareness of the plight of ATM service providers in India.

Case Study

Bihar State Power, a state-owned electricity regulation board, encouraged the Indian press to highlight its success in providing the whole state of Bihar with electricity through a PR campaign.

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Sony Pictures Networks (SPN), a TV network, convinced 250 million Indians to watch the FIFA World Cup despite India not featuring in it.

Case Study

Honor, a Huawei-owned smartphone brand, leverage the festival of lights, Diwali, to connect with consumers in India, leading to one million smartphones sales.

Case Study

ITC, a multinational conglomerate, used its home fragrance brand, Mangaldeep Agarbatti, to set up cleaning services and composters in temples across India to encourage waste segregation.

Case Study

Godrej Interio, a furniture store, changed Indians' attitudes towards having a healthy sleep regime by enlisting celebrities to spread the message, and creating an app that gives insights on sleep regimes.

Case Study

Aveda, a hair care brand, positioned its brand as the leader in the natural haircare segment in India by creating an immersive event that sent key influencers to a spa in the Siswan forest.

Case Study

Rolls-Royce, an aero-engine manufacturer, became the leader in India's dialogue on digitisation in engineering and green technologies in aviation.

Case Study

Godrej HIT, an insecticide brand, spread awareness of the importance of blood donations in battling against dengue fever in India.

Case Study

SiFive, a tech company, increased the awareness of and fostered knowledge on RISC-V technology in India.

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Airbnb, an online marketplace and hospitality service, encouraged potential homestay owners to put their listing on Airbnb across the North East by launching sensitisation and training workshops to improve the quality of service provided.

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International Finance Corporation, an international financial institution, raised awareness of e-waste across India to ensure its safe disposal.

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Viacom18, the media and entertainment organisation, asked its employees in India to be selfish which resulted in over 1,000 employees volunteering their time for charities.

Case Study

Kailash Satyarthi Children's Foundation (KSCF), a non-profit trust, encouraged Indian parliament to pass a bill for the prevention and rehabilitation of trafficking by reaching out to influencers and endorsers to spread the message.

Case Study

Grofers, an Indian e-grocery store, showed long-term potential by creating a reputation management programme to manage media perceptions in India.

Case Study

Pampers, the nappy brand, took their purpose of ensuring the happy and healthy development for every baby to premature babies in India.

Case Study

Jo Malone London, a perfume and scented candle brand, holistically engaged the target audience in India by capturing the exact brand messaging on the India-inspired fragrance.