SABRE Awards

Benchmarking the best PR work from across the globe

Search in

Date Range

Search within

Categories

Brand

Country / Region

Source

Index

20 results found
Sort by

Case Study

Lidl, the discount supermarket chain, increased reach and engagement on Facebook in Romania by acknowledging its haters online.

Case Study

Refinitiv, the international provider of financial markets data and infrastructure, revealed the true cost of financial crime through a global report.

Case Study

Trygg Trafikk, the Norwegian Council for Road Safety, encouraged parents to secure their infant children facing the rear of the car through a video dramatizing the small battles parents fight with children every day.

Case Study

HP, the multination information technology company, hosted an inventive e-sports tournament to advertise its 'OMEN by HP PC' gaming brand at Gamescom, the trade fair in Germany.

Case Study

Axis Communications, a Swedish network video surveillance company, drove website traffic and media coverage through blogging.

Case Study

Buman Media, a Russian PR consultancy, highlighted key trends for the communications industry in Russia through a large-scale survey.

Case Study

The Norwegian Directorate for Civil Protection (DSB), a government agency, encouraged citizens to be self-prepared in case of a crisis through a podcast series.

Case Study

Philips Avent, the UK baby care company, engaged consumers in Romania by involving men in their communications to parents.

Case Study

Givaudan, the Swiss flavours and fragrances manufacturer, increased engagement by celebrating its 250th anniversary by creating a campaign story that connected past, present and future.

Case Study

Photobox, the European online photo printing company, associated itself with social media platform Instagram by creating a photography competition.

Case Study

IKEA, the multinational furniture company, promoted gender equality in Romania to increase reach in the country.

Case Study

Internet security company SonicWall increased its share of voice by 50% using its existing data to develop press-friendly pitches for journalists in the UK.

Case Study

Nikon, a multinational camera company, advertised its new mirrorless camera range in Europe by inviting five photographers to use its equipment.

Case Study

apple tree communications, a Spanish creative communications agency, called out discrimination on International Women’s Day through a creative use of automatic response emails.

Case Study

888sport, the multinational online sports gambling company, differentiated itself from the competition in the UK through partnership with a celebrity grime MC.

Case Study

Boehringer Ingelheim, the German pharmaceutical company, externalised people’s internal struggle with mental illness to increase online engagement.

Case Study

Cirkle, a UK PR and digital communications consultancy, focused on employee engagement to improve revenue growth.

Case Study

OBOS, the Norwegian cooperative building association, increased its reach by sponsoring the Oslo Sommertid festival.

Case Study

The Pokémon Company, the Japanese company responsible for the Pokémon media franchise, created buzz globally among lapsed players of the Pokémon GO videogame by creating a fake nature documentary.

Case Study

Wärtsilä, the Finnish marine company, communicated its vision of a future smart marine ecosystem by encouraging 20 marine cities to form a network.