SABRE Awards

Benchmarking the best PR work from across the globe

Search in

Show only

Date Range

Search within

Categories

Brand

Country / Region

Source

Index

64 results found
Sort by

Case Study

Air New Zealand, an airline brand, dropped shipping containers in downtown Chicago featuring all the good aspects of New Zealand to promote its new Chicago to Auckland flight among US consumers.

Case Study

The Alliance to End Plastic Waste, an initiative dedicated to ending world plastic waste, promoted its cause globally by launching a broadcast and anthem video to explain its mission.

Case Study

Anheuser-Busch, a brewing company, promoted social good platform, Elevate, by launching a free repository of high-quality beer imagery in the US.

Case Study

Banfield Pet Hospital, a privately owned company that operates veterinary clinics, developed pet disaster preparedness kits to educate US pet owners on the need for a disaster plan for pets and increase its foundation donations.

Case Study

Herbalife, a dietary supplement and nutrition brand, launched a targeted website to raise stock prices and combat the damaging claims of Bill Ackman, an American investor and hedge fund manager.

Case Study

Dove Men+Care, a men’s skincare brand, celebrated dads on Father’s Day in the US by making contributions to crowdfunding pages looking to raise money for paternity leave.

Case Study

3M, a manufacturing company, launched a microsite dedicated to scientific resources to improve positive sentiment towards science.

Case Study

Casey House, a hospital specializing in HIV/AIDS, changed perceptions of HIV sufferers among the general public in the US and Canada by launching a HIV+ spa that offered treatments from people living with the disease.

Case Study

Beautyrest, a mattress company, increased brand awareness in the US by partnering with composer Max Richter, who played his original 8-hour concert while people enjoyed a good night’s sleep on a Beautyrest mattress.

Case Study

iCAD, a medical device manufacturer, developed a creative, multi-pronged campaign to promote its AI-powered solutions among healthcare and consumer-facing audiences in the US.

Case Study

Netflix, a film and TV streaming service, launched a series of support videos and resources ahead of the second season release of its series 13 Reasons Why in the US, which covers a series of difficult and sensitive subjects, including suicide.

Case Study

Pfizer, a pharmaceutical company, increased awareness of the vaccination against pneumococcal pneumonia for baby boomers in the US by launching a video campaign with football legend Terry Bradshaw.

Case Study

John Legere, brought his bold, unfiltered philosophy when he joined T-Mobile US as CEO in 2012.

Case Study

Robert F. Kennedy Human Rights, a nonprofit organisation, shone a light on the injustice of New York's bail system by releasing women and children from Rikers Island in the US.

Case Study

Michelin, a tyre manufacturer, increased awareness of the importance of tyre maintenance among young people in the US by launching limited edition trainers that could only be acquired through tyre checks.

Case Study

McDonald’s, a fast food restaurant chain, celebrated the 50th anniversary of its Big Mac burger by launching coins that equaled to one Big Mac burger.

Case Study

KPMG, a professional service company and auditor, launched initiatives to get more women into c-suite positions, using its sponsorship of the LPGA golf tournament.

Case Study

The Electric Power Research Institute (EPRI), a nonprofit research and development company, increased brand awareness and share of voice in the US by launching a data-driven campaign at its Electrification 2018 conference.

Case Study

Emerson, a product manufacturer and engineering service, created an immersive training curriculum for its SMEs in the US to improve their social media proficiency.

Case Study

ABB, an industrial technology company, increased global awareness of its ABB Ability platform by personalising the brand through thought leadership and event appearances from its chief digital officer.

Case Study

Gerber, a baby food brand, launched a segment on the TODAY show to demonstrate that every baby is a Gerber baby by interviewing the family of its new spokesperson Lucas, a baby with down syndrome.

Case Study

Cigna, a health services organisation, created a multi-disciplined communications campaign to show US stakeholders its plan to transform the healthcare system.

Case Study

BernzOmatic, an American manufacturing company, developed a geo-targeting campaign that targeted US consumers about to experience bad weather and encouraged them to buy a propane tank.

Case Study

The International Rescue Committee’s (IRC), a humanitarian aid organisation, increased US awareness and support for the crisis in the Yemen by hosting ABC News' late-night news program, ABC Nightline.

Case Study

Weber Shandwick, the PR firm, researched the state of civility in US workplaces, the results of which were cited by national politicians.