SABRE Awards

Benchmarking the best PR work from across the globe

Search in

Date Range

Search within

Categories

Brand

Country / Region

Source

Index

27 results found
Sort by

Case Study

Tren Suburbano, a Mexican public transport, promoted its transport in Mexico City by turning its station into a runway for fashion week.

Case Study

The Business Coordinating Council (CCE), a private sector in Mexico, launched an initiative to help the victims of earthquakes in Mexico, which gathered big businesses to donate and distribute aid.

Case Study

Banco Sabadell, a banking group, promoted its launch into personal banking in Mexico via press communications with a value over $800,000 Mexican pesos.

Case Study

Pan American Energy (PAE), a private hydrocarbon-producing company in Argentina, celebrated its 20th Anniversary by launching a 360° campaign, which included the creation of a book to highlight the importance of hydrocarbon.

Case Study

Ananse, a fragrance technology company, invented a way for a book to repel disease-transmitting mosquitoes to limit the spread of potentially life-threatening diseases among children.

Case Study

Pedigree, a pet food brand, launched Adoptafest in Mexico to encourage the public to adopt a dog through a digital activation and influencer outreach.

Case Study

Brazilian Association of Telecommunications Infrastructure (Abrintel), a group of telecommunication companies in Brazil, was able to raise awareness of the problem of limited cell service in São Paulo through their research.

Case Study

Domino's, a pizza restaurant chain, created an online platform to promote responsible driving in the Dominican Republic.

Case Study

Backus, a brewery, organised an event with digital influencers from South America, helping to improve brand/influencer relationships and spurring future projects.

Case Study

Electronic Arts (EA), an American video game company, promoted the new Need for Speed Payback game in Brazil by creating a song with a Brazilian rap group and launching an exclusive press release.

Case Study

Kaspersky Lab, a cybersecurity company, had to shield itself from allegations of spying by providing credible interviews with the CEO to the press in Mexico and Brazil.

Case Study

Scotiabank, a multinational bank, increased brand favourability and positive reputation by creating a five-year reputation strategy and increasing communication between spokespersons and employees.

Case Study

Marriott, a hotel and lodging company, partnered with LGBT influencers to make every traveler feel welcome in a campaign spanning Latin America.

Case Study

LG, an electronics company, became the most visualized brand in national media that was forged by its closer relationship with technology journalists in Chile.

Case Study

Payless, a discount footwear retailer, raised donations and media attention for breast cancer by introducing the idea of nipple tattoos to people in Costa Rica.

Case Study

Intel, a technology company, promoted their brand with consumers in Brazil by producing video content that showed technology, creativity and empathy working together.

Case Study

Pfizer, an American pharmaceutical corporation, promoted its Age Shamelessly campaign in Brazil with a series of online films that got old and young people to experience 'life firsts' together.

Case Study

Quizlet, a mobile and web-based study app, launched its brand in Brazil by running a nationwide hunt for Brazil's most inspiring teacher.

Case Study

thyssenkrupp, an industrial engineering and steel production conglomerate, was able to reassure its stakeholders and employees of its business commitment to the South American region via an extensive media campaign.

Case Study

Pfizer, an American pharmaceutical corporation, showed the Brazilian public that depression is treatable but often misunderstood, by creating a video of actors playing the role of someone with depression to highlight and help to stop stigma.

Case Study

CA Technologies (CA), a software corporation, consolidated a positive reputation by unifying its communications in Latin America.

Case Study

Mexico successfully promoted The Dual Year Germany-Mexico 2016-2017, an event to promote unity between the two nations, through a year-long campaign that involved branding and corporate image, public relations and social networks strategies.

Case Study

Roche, a healthcare company, ran a series of immersive educational workshops to deepen Latin American journalists' knowledge on various health matters, including the barriers of access to healthcare in the region.

Case Study

Microsoft, a multinational technology company, promoted its efforts to tackle cybercrime at an event that showed how the persecution of cybercrime begins the moment it is detected.

Case Study

Asociación Mutual Israelita Argentina (AMIA), an NGO, released 'Memoria AMIA', a seven-minute video showing popular Argentinian musicians performing the song 'La Memoria', which had a wide online reach.