SABRE Awards

Benchmarking the best PR work from across the globe

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Case Study

Fashion brand United Colors of Benetton used its support of women's rights worldwide to introduce the #UnitedByHalf campaign in India and shape perception that Benetton valued issues that mattered to customers.

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Flipkart, India's leading e-commerce platform, created an internal communications strategy that brought the company together in support of its new CEO and reconnected employees with brand values.

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Medela, a breast pump and nursing accessories manufacturer, launched the 'Back To Work' campaign to demonstrate how its products could help new mothers balance work and family.

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Western Union, a leader in global payment services with over 160 years of history and over two decades in India, became known as a digitally-focused company that aimed to 'Move Money For Better'.

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Leading hygiene brand Savlon affected change in the behaviour of Indian primary school children by introducing and promoting an innovative product in a fun and memorable way.

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Unocoin Technologies, India's first and largest bitcoin exchange, used traditional PR and influence marketing to raise awareness and achieve cultural change surrounding bitcoin.

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Beverage and brewing company AB InBev introduced a culture change programme in India to promote responsible drinking through the responsible service of alcohol.

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Paytm, an Indian e-payments and e-commerce brand, changed consumer behaviour and popularised mobile payments in India by addressing merchants, customers and government agencies with targeted messaging.

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Ola, an Indian online transportation network company, created affinity among India's driving community and grew the number of its partners by getting the drivers to tell their own stories.

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Tourism Australia, the Australian government agency responsible for attracting international visitors to Australia, drove visitation to the country by Indian tourists by focusing on the promotion of uniquely Australian experiences online.

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TeamIndus, a private Indian aerospace startup on a mission to land on the moon built awareness and established credentials by utilising social media.

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Vistara, an Indian domestic airline, changed the way flying was perceived in the Indian aviation industry by overhauling customer experience at every touchpoint.

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Free a Girl Movement (FAGM), a Dutch organisation dedicated to raising awareness about forced prostitution of young girls, changed the perceptions of child trafficking and forced prostitution in India with an integrated PR advocacy programme.

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State Bank of India, India's largest public sector bank, with around 62% stake owned by the government, protected its reputation by actively engaging with the media in an open and transparent manner.

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Indian e-payments and e-commerce brand Paytm leveraged PR and marketing to achieve maximum exposure to coincide with a major financial announcement.

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Electronic commerce company Flipkart used academic collaboration and engagement with students to build long-term relationships with the Indian Institutes of Technology and become the employer of choice for their graduates.

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Singapore's Changi Airport raised awareness about its duty-free shopping offer by inviting two influential vloggers to record their visit to the airport.

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Drinks brand Mirinda (part of PepsiCo) helped achieve behavioural change by starting a debate and drawing consumer attention to the issue of exam pressure experienced by Indian teenagers.

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The biopic Born To Run, chronicling the life of Budhia Singh, who ran a distance of 65 kilometres in seven hours in eastern India as a five-year-old, brought his name back into the mainstream media and the public eye.

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Data services company NetApp broadened its potential customer pool in India by using creative storytelling.

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Beverage and brewing company AB InBev avoided closure of its factories in India and saved 200 jobs by introducing a successful employee communications programme.

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Indian mosquito control brand Goodknight launched its Goodknight Fabric Roll-On mosquito repellent and catalysed a behavioural change by encouraging mothers to send their children outdoors to play.

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Dental care brand Colgate used consumer research paired with a comprehensive awareness campaign to change consumer behaviour.

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Indian scooter manufacturer TVS Motor Company engaged consumers and increased sales by launching an inspirational campaign with an accompanying documentary series across various media platforms.

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The Chakachak Mumbai (Clean Mumbai) initiative, launched by the media group Viacom, used a social experiment with hidden cameras to direct the attention of digital audiences to the issues of cleanliness and personal hygiene.