Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Bronze, 2020
Travel platform Almosafer reversed declining market share through an emotive Ramadan film in Saudi Arabia.
Case Study
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Ali Khalil, WARC Prize for MENA Strategy, Silver, 2020
QSR brand Burger King targeted young Saudis with a social media 'trolling' campaign featuring football icon Sami Al-Jaber to drive sales of its new spicy menu across Saudi Arabia.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Silver, 2020
Children's retailer Babyshop increased brand affinity through a multi-channel Mother's Day initiative centred around breast cancer in the United Arab Emirates.
Case Study
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Tahaab Rais, Anna Sadykova, WARC Prize for MENA Strategy, Bronze, 2020
Spreadable cheese brand Puck used an edutainment strategy to increase sales in Saudi Arabia and the United Arab Emirates.
Case Study
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Tahaab Rais, WARC Prize for MENA Strategy, Silver, 2020
Donner Sang Compter (DSC), an NGO promoting voluntary blood donation, hijacked an outdated tradition to increase awareness of the importance of donating blood in Lebanon.
Case Study
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Remie Abdo, WARC Prize for MENA Strategy, Gold, 2020
Multinational banking company Standard Chartered Bank used a social media approach backed by an art exhibition to raise awareness of the gender pay gap and the bank's commitment to gender equality in the United Arab Emirates.
Case Study
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Dina El Dessouky, Yosr Khalifa, Mustafa Darwish, WARC Prize for MENA Strategy, Bronze, 2020
Egyptian telco Etisalat crafted a comic campaign to narrow the gap between itself and Vodafone and win customers over to its hybrid offer.
Case Study
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Mario Morby, WARC Prize for MENA Strategy, Gold and Local Hero Award, 2020
Mobile telecom brand Jawwy used entertaining video content to resonate with Saudi youth, and achieve positive results in terms of both short-term sales and long-term brand building.
Case Study
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Garrett Olexiuk, Bhaskar Bateja, Remie Abdo, WARC Prize for MENA Strategy, Bronze and Research Excellence Award, 2020
Car manufacturer Nissan Middle East used a multichannel, personalised data-driven strategy to relaunch its Patrol marque in the United Arab Emirates.
Case Study
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Ali Khalil, WARC Prize for MENA Strategy, Bronze, 2020
QSR brand Burger King created a social media, outdoor and in-restaurant campaign based on the Arabic pronunciation of 'burger' to increase Whopper sales and reignite interest in the brand in Saudi Arabia.
Case Study
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Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Bronze, 2020
Private bank Emirates NBD grew brand favourability and sales with an awareness campaign in the United Arab Emirates.
Case Study
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Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Silver, 2020
Emirates NBD, a leading UAE bank, launched a reward-based initiative to help people improve both their financial and their physical health.
Case Study
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Melek Ourir, WARC Prize for MENA Strategy, Grand Prix, 2020
Telco provider Tunisie Telecom harnessed the power of mobile to help bring about social change in Tunisia.
Case Study
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Maxime Menant, Remie Abdo, WARC Prize for MENA Strategy, Gold and Brand Rebel Award, 2020
QSR brand KFC used a TV, social media and outdoor campaign to publicise its use of fresh Saudi chicken in order to appeal to national pride and boost sales in Saudi Arabia.
Case Study
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Mario Morby, WARC Prize for MENA Strategy, Bronze, 2020
Telco Jawwy drove revenue growth and brand awareness with an unconventional Ramadan campaign in Saudi Arabia.
Case Study
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Roy Khachan, Remie Abdo, WARC Prize for MENA Strategy, Bronze, 2020
Detergent brand OMO piggybacked on the Marvel film franchise's famous post-credits scenes to boost sales and appeal to millennials in Lebanon.
