WARC Awards

Best Use of Brand Purpose

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Case Study

Saudi Telecom Company (STC) used a history-based social media and video campaign to promote acceptance of women driving and enhance its brand metrics with women.

Case Study

Baby retail brand Babyshop used a multichannel approach and created a new Arabic word to drive brand meaning, and sales, in the Middle East.

Case Study

Inorbit Mall, a chain of malls in India, ran a social campaign in support of female entrepreneurs and their businesses.

Case Study

Hand-sanitiser brand Dettol reduced rates of diarrhoea among children and grew penetration with an educational campaign in India.

Case Study

Premium vodka brand Absolut launched a controversial campaign in Slovakia to raise brand awareness and promote a message of diversity.

Case Study

India's leading toilet cleaner brand Harpic launched a print, TV and radio campaign to encourage toilet usage and grow demand in rural areas.

Case Study

Manpower, the world-leading staffing agency, improved its market position in Norway by connecting with Gen Zs and millennials to help them transfer valuable skills from gaming to the workplace.

Case Study

Lifebuoy, the soap brand owned by Hindustan Unilever, targeted the people most at risk of infections preventable by good hand hygiene to increase sales in rural India.

Case Study

KFC, the fast-food restaurant chain, used print and social media for an International Women's Day campaign in Malaysia.

Case Study

Feminine care brand Stayfree created a provocative social initiative in India to drive genuine change in the lives of marginalised women.

Case Study

Deodorant and antiperspirant brand Rexona used a multifaceted digital strategy to launch an app that solved mobility challenges for disabled people in Indonesia under its Movement for Movement campaign.

Case Study

Real-estate developer Palm Hills Developments (PHD) used a combination of TV, social media and events to attract buyers to its new city of Badya in Egypt.

Case Study

Art and civilization museum Louvre Abu Dhabi used outdoor, social media and a video to provoke a conversation about the nature of humanity in order to increase visitor numbers.