WARC Awards

Effective Content Strategy

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Case Study

Brathwait, a watch brand, used content marketing in the US to change perceptions of its brand and increase visits to its website.

Case Study

Japan's Hiroshima Prefecture created a school workbook to educate citizens about the region's local oysters, increase consumption and make them a local tourism asset.

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Marine industry association Discover Boating used social media content to increase sales of boats in America.

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Mobile network Jawwy used social media and online video to persuade young consumers in Saudi Arabia to ditch their current mobile provider and switch.

Case Study

Pain relief medication brand Panadol used video content to shift perceptions to being 'tough' on pain across the Arabia region.

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Independent band Mashrou' Leila used a social media-driven campaign to launch its new album in Lebanon and gain more international exposure.

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Soap and beauty brand Lux used a video and fashion content to change perceptions and increase sales of its soap in the United Arab Emirates.

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Ride-hailing app Uber used data to create a social and out-of-home campaign to increase rider loyalty and attract new customers in the United Arab Emirates.

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Mexican TV channel TNT used a Facebook live stream and social media content to increase viewership of its Academy Awards coverage.

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Paint brand Jotun worked with children to appeal to parents and increase sales of its premium product in the Arabian Gulf.

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Maxis, the premium Malaysian telco brand, created brand standout and increased sales during Chinese New Year in Malaysia through an AR based app.

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Infant personal-care brand Baby Dove used a data-led digital campaign to grow its brand business and launch in the Philippines.

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Food delivery service Uber Eats used an April Fool's prank to attract attention to its service in India.

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Telecoms brand Orange used a multichannel, branded content approach, featuring a grandad, to appeal to young people and turn around its image as an old-fashioned brand in Tunisia.

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Hasbro, the multinational toy manufacturer, drove sales in Italy by launching a digital campaign that targeted under 13s and their parents.

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Confectionery brand Tic Tac used social media and digital ads to launch a new flavour targeting millennials in Mexico.

Case Study

Google, the technology company, used a range of tools to show people in Indonesia how easy and useful it was to use Google Assistant, in order to increase the number of users.

Case Study

The Ministry of Mobility of Bogotá launched a didactic campaign to make citizens aware of an on-street parking issue and its impact on the city's mobility.

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Sportswear brand adidas drove subscriptions to its grassroots football community, Tango, by targeting young urban football fans across Europe.

Case Study

Eti, the leading manufacturer of biscuits and chocolate in Turkey, increased sales of its Karam Gurme chocolate product by utilising a digital influencer to create conversations with online users and create new meaningful product packaging.

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Anti-dandruff shampoo Clear stood out in a cluttered category via an in-app integration within the NBA Live app in the Philippines.

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Camera company Canon ran a social campaign focusing on user generated content to drive sales and help local businesses in Scandinavia.

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Telecoms brand Movistar used digital and social media to target young people in Argentina and grow market share in that category.

Case Study

Charitable run brand the Terry Fox Run used a no-budget campaign to boost awareness and increase donations in Canada.

Case Study

Nasal spray brand Otrivin used a mix of traditional and digital media to increase spontaneous awareness of the brand in Russia.