WARC Awards

Effective Content Strategy

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Case Study

Paint brand Jotun worked with children to appeal to parents and increase sales of its premium product in the Arabian Gulf.

Case Study

Google, the technology company, used a range of tools to show people in Indonesia how easy and useful it was to use Google Assistant, in order to increase the number of users.

Case Study

Nasal spray brand Otrivin used a mix of traditional and digital media to increase spontaneous awareness of the brand in Russia.

Case Study

Skincare brand Fair & Lovely (FAL) used content, TV and OOH ads to connect with women in rural Indonesia.

Case Study

Coffee brand Nescafé used TV, digital, outdoor and on-pack design to promote its single-serve Nescafé 3-in-1, following currency devaluation in Egypt.

Case Study

Ice cream brand Wall's used social media, programmatic ads and TV to connect with people in Indonesia during the Asian Games.

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Cat-food brand Whiskas used online to evolve its Kitten Kollege UK pilot to a global platform that drove sales and customer engagement.

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Mexican TV channel TNT used a Facebook live stream and social media content to increase viewership of its Academy Awards coverage.

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Knorr, the food seasonings brand, used video content to connect with consumers in Hong Kong and sustain its share of a competitive market.

Case Study

Sportswear brand Puma, promoted a street culture movement via a music video to markets its Suedes shoes in India.

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Confectionery brand Tic Tac used social media and digital ads to launch a new flavour targeting millennials in Mexico.

Case Study

Google, the leading multinational search engine, strengthened its leadership position in Russia by using popular culture to create a Year in Search video.

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Skincare brand Pond's courted millennials and Gen Z consumers with a digital and PR campaign to launch its clay cleanser range and start a new beauty trend in the Philippines.

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Confectionery brand 5 Gum used meaningful social media videos to appeal to young people emotionally and increase sales in the US.

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Consumer electronics store brand MediaMarkt created an original web series to raise awareness of its offline stores among Hungarian youth.

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Communications brand AT&T used a multi-channel feel-good campaign to create positive awareness of the brand and increase sales in Puerto Rico.

Case Study

Fineline, a Thai laundry care brand, succeeded in standing out in an overcrowded market by repositioning the brand to appeal emotionally, via self-image and fashion, and growing brand value.

Case Study

Lebanese bank Byblos Bank re-ignited interest for its youth account through content and events specially designed to inspire young customers.

Case Study

Soft drinks brand Pepsi used an integrated multimedia strategy to appeal to fan pride and maintain profile in Nigeria during the 2018 FIFA World Cup.

Case Study

Maxis, the premium Malaysian telco brand, created brand standout and increased sales during Chinese New Year in Malaysia through an AR based app.

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South African courier company Courier Online used radio and social media content to connect with millennials and increase downloads of its new app in South Africa.

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Infant personal-care brand Baby Dove used a data-led digital campaign to grow its brand business and launch in the Philippines.

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The Ministry of Mobility of Bogotá launched a didactic campaign to make citizens aware of an on-street parking issue and its impact on the city's mobility.

Case Study

Sportswear brand adidas drove subscriptions to its grassroots football community, Tango, by targeting young urban football fans across Europe.

Case Study

Charitable run brand the Terry Fox Run used a no-budget campaign to boost awareness and increase donations in Canada.