WARC Awards

Effective Content Strategy

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Case Study

Games console Xbox created a travel-themed campaign to engage a new audience of non-gamers worldwide.

Case Study

Food conglomerate Nestlé created a Google Voice-powered knowledge service platform to position itself as a nutritional expert and build brand trust among millennial mothers in India.

Case Study

Laundry detergent brand OMO used online video and sampling with a difference to communicate its stain removal message to mums in Lebanon.

Case Study

Fast-food brand KFC created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China.

Case Study

Hunger charity Foodbank Western Australia created a new cereal brand, consisting of an empty box, to raise awareness and funds in Western Australia, and successfully sustained the initiative for two years.

Case Study

Instant noodle brand Master Kong Express updated its brand image, protected market share and grew sales in China during Chinese New Year.

Case Study

Canine oral care product DentaSTIX took an innovative approach to improve its relevance and drive purchase in New Zealand.

Case Study

Gin brand Tanqueray implemented a colourful multi-channel campaign in Spain to drive growth and stand out from the crowd.

Case Study

Car manufacturer Volvo created a Living Seawall to reinvent its image and attract luxury car buyers in Australia.

Case Study

Donner Sang Compter (DSC), an NGO promoting voluntary blood donation, hijacked an outdated tradition to increase awareness of the importance of donating blood in Lebanon.