WARC Awards

Effective Content Strategy

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Case Study

Real-estate brand Century 21 used a content partnership with sports channel ESPN to recreate itself with a 'relentless' brand positioning, leading to business growth in a declining US market.

Case Study

McDonald's China tapped into a Chinese New Year (CNY) tradition relevant to young professionals to grow sales, and increase social media reach and engagement.

Case Study

Beer brand DB used a multiplatform takeover encompassing TV, radio, print, digital, social and experiential to launch its DB Export Gold Extra Low Carb beer in New Zealand.

Case Study

Car dealership Al Tayer Motors got its staff to create an art project from old car parts to showcase its dedication to service to drive brand preference in the UAE.

Case Study

UK-based the Open University, a distance and part-time learning provider, launched a social media campaign that allowed its students to share their stories, and saw a steep increase in recruits.

Case Study

Destination marketing body Tourism Northern Territory created a feature film to challenge outdated perceptions of the area as a holiday destination and increase tourist numbers from Australia and the rest of the world.

Case Study

Private bank Emirates NBD grew brand favourability and sales with an awareness campaign in the United Arab Emirates.

Case Study

English-language daily the Times of India threw its might behind a voting rights campaign, raising its profile among younger readers in the country.

Case Study

Dog rehoming charity SNIFF turned rescue dogs into football stars in a social media campaign to boost adoption rates in the UAE.

Case Study

Asset management firm Nuveen joined with publisher Forbes to re-rank its Forbes 400 list of billionaires to reclaim its leadership in the responsible investing space in the US.

Case Study

Book retailer WHSmith drove sales and footfall through a gamification strategy in the United Arab Emirates.

Case Study

Financial services brand Mastercard developed an integrated campaign to boost card payments and attract new users in India.

Case Study

Engineering, design and advisory company, Aurecon, harnessed the power of the podcast to strengthen its brand and widen its audience in Australia, New Zealand, Asia and the Middle East.