WARC Awards

Effective Content Strategy

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Case Study

Auto brand Volkswagen implemented an integrated campaign in the US to acknowledge its past faults, rekindle the spirit of the brand and highlight its pledge to achieve carbon neutrality by 2050.

Case Study

Beauty brand Fair & Lovely used TV, mobile and radio to raise awareness of its brand commitment to female education and drive sales in Indonesia.

Case Study

Telco Ooredoo drove brand favourability through a social-led Ramadan campaign in Oman, Kuwait, Tunisia and Palestine.

Case Study

Quick-Service Restaurant chain Burger King partnered non-profit organisation Mental Health America in a multiplatform campaign that changed the national dialogue around mental health among young people in the US.

Case Study

Multinational banking company Standard Chartered Bank used a social media approach backed by an art exhibition to raise awareness of the gender pay gap and the bank's commitment to gender equality in the United Arab Emirates.