WARC Awards

Effective Content Strategy

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Case Study

Coffee brand Nescafé used TV, digital, outdoor and on-pack design to promote its single-serve Nescafé 3-in-1, following currency devaluation in Egypt.

Case Study

Cat-food brand Whiskas used online to evolve its Kitten Kollege UK pilot to a global platform that drove sales and customer engagement.

Case Study

Lebanese bank Byblos Bank re-ignited interest for its youth account through content and events specially designed to inspire young customers.

Case Study

Charitable run brand the Terry Fox Run used a no-budget campaign to boost awareness and increase donations in Canada.

Case Study

FPS Chancellery created a humorous multi-channel campaign to highlight the country's attractions and encourage European tourists to visit it.

Case Study

Plastic Oceans International, a non-profit company, put the issue of plastic pollution in our oceans on the global agenda by turning a country-sized patch of trash into the world's 196th nation.

Case Study

Nescafé Dolce Gusto used an inspirational, personalised multi-channel campaign to grow sales, improve penetration and increase its cultural relevance in the Middle East.

Case Study

Telecoms brand Orange used a multichannel, branded content approach, featuring a grandad, to appeal to young people and turn around its image as an old-fashioned brand in Tunisia.

Case Study

Coca-Cola, the beverage brand, thwarted competition from its main competitor and drove sales during the 2018 World Cup by running a promo campaign that appealed to patriotic football fans in Egypt.

Case Study

Connect, a telecommunications company, used humour and content to increase market share in Lebanon.

Case Study

Japan's Hiroshima Prefecture created a school workbook to educate citizens about the region's local oysters, increase consumption and make them a local tourism asset.

Case Study

Mobile network Jawwy used social media and online video to persuade young consumers in Saudi Arabia to ditch their current mobile provider and switch.

Case Study

Dunelm, the UK homeware company, drove sales and brand awareness by creating a TV show aimed at a younger demographic.

Case Study

YouTube, the video streaming service, used TV ads to overcome fears about data usage and increase numbers of users in rural Indonesia.