WARC Awards

Effective Content Strategy

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Case Study

EGBank used a non-traditional campaign on social media to target Egyptian youth and secure their custom.

Case Study

Beverage brand Coca-Cola used an imaginative integrated campaign to start a conversation around football and increase awareness during the African Cup of Nations in Egypt.

Case Study

Telco Saudi Telecom Company launched the Unveil Saudi campaign to strengthen the association with its claim to have the widest coverage across the Kingdom.

Case Study

Beer brand Antarctica used a highly interactive campaign to increase engagement and awareness among young consumers in Brazil.

Case Study

Telco Orange developed a campaign based on retro gaming to raise awareness and take-up of its 4G network by Tunisian youth.

Case Study

Contraceptive brand i-can used social media to change the male narrative on contraceptive choices and drive visitors to its website in India.

Case Study

Small independent internet provider ISP Connect used a social-media-based strategy to drive sales and increase market share in Lebanon.

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Cat food brand Whiskas created a branded content platform to consolidate its position in the UK as the reference in cat care and stand out in a crowded arena.

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Telecommunications brand Maxis used a campaign in Malaysia to communicate emotional attributes – reliability and trust – over price.

Case Study

Emirates NBD, a young bank in Egypt, used a non-traditional campaign to launch the country's first fully serviced youth banking product, and drive engagement and acquisitions.

Case Study

Dating app Hinge used an online animated film to rebrand and relaunch itself as a paid model in the US.

Case Study

Mental health charity, the Live Love Laugh Foundation, used a multichannel approach to tackle depression and remove its stigma in India.

Case Study

Paint products company Nippon Paint Malaysia engaged communities and their influencers in a campaign to cement a niche among the highly competitive spray-paint category.