WARC Awards

Effective Social Strategy

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Case Study

An innovative multi-channel campaign allowed staple-food brand Aashirvaad to tackle a fake news situation head on, channelise it into brand growth and increase penetration in the Indian market.

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Flanders Fields used a social-by-design idea, amplified through effective paid social tactics, to reverse falling visits to the Flemish WWI battlefields.

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Mondelēz International employed a blogger-based campaign to raise awareness and drive trial of its belVita biscuit brand among health-conscious US millennial mom shoppers.

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Nigerian Breweries developed a ground-breaking campaign to attract consumer attention and drive volume sales of its Heineken brand in the cluttered World Cup period.

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CloseUp employed an entertainment-focused interactive social media campaign for its relaunch in Uruguay, with the objective of becoming the number-one oral care brand among young people.

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Airline JetBlue applied an inventive, crowd-pleasing approach to raise awareness of its appreciation for the Puerto Rican people and increase love for the brand.

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Fast-food brand Burger King used OOH and social media to appeal to Gen Z customers and boost sales in the US.

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Soft-drink brand Coca-Cola tapped into the relaxation of Saudi Arabia's driving laws to appeal to young women in the country and claw back some market share.

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Vans, the footwear and clothing brand, used influencers to successfully broaden its appeal among teens and young adults in the US, generating revenue and brand awareness.

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Money remittance service DirectRemit turned YouTube pre-roll ads into effective marketing messages to attract more users in the United Arab Emirates.

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Knorr, the leading food and beverage brand, grew sales of its corn soup in Taiwan by creating an educational and interactive corn-planting experience, Nature's Tastiest Experiment.

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M&M's, the confectionery brand, ran a social media campaign that successfully drove sales in the UK.

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KFC, the fast food restaurant chain, used a TV ad and social media GIFs to promote a special-edition burger in Malaysia.

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Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.

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Cookie brand OREO used a consumer-involvement campaign to maintain excitement for its cookies in the US market and keep fans engaged.

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Durex, the leading condom manufacturer, improved brand reach, recognition and sales in Vietnam by tapping into the 2018 World Cup to connect with its young target audience and open up public dialogue around the previously taboo subject of sexuality.

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Tefal, the global cookware brand, used whole-funnel marketing to extend the purchase season and increase sales of its electric grill in Saudi Arabia and the UAE.

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Bank Emirates NBD used Snapchat to appeal to locals in the United Arab Emirates and grow its business.

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Johnson's Baby, the global baby care brand, repaired damaged brand reputation and reversed declining sales in India by revamping its product line and reaching out to its target audience to change mindsets and restore trust.

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Crocs, the casual footwear company, targeted millennials by capitalising on social media trends to build brand recognition in the US.

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Lifebuoy, the soap and hygiene brand, used YouTube ads during Ramadan to promote hand washing and increase sales of its products in the Middle East.

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Airline and travel company JetBlue, created a board game to stand out and become the first choice airline during the holiday season in the US.

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Oats brand Quaker used a multi-channel social strategy to help update its image for millennials in the Philippines.

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The United Nations used social media to drive a global campaign that tapped into grassroots activism and let the people of the world have their say on climate change at the COP24.

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Chocolate brand Cadbury recruited an internet celebrity to encourage UK consumers to try two new products.