WARC Awards

Effective Social Strategy

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Case Study

Airline JetBlue applied an inventive, crowd-pleasing approach to raise awareness of its appreciation for the Puerto Rican people and increase love for the brand.

Case Study

Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.

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Johnson's Baby, the global baby care brand, repaired damaged brand reputation and reversed declining sales in India by revamping its product line and reaching out to its target audience to change mindsets and restore trust.

Case Study

The United Nations used social media to drive a global campaign that tapped into grassroots activism and let the people of the world have their say on climate change at the COP24.

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Mondelēz International employed a blogger-based campaign to raise awareness and drive trial of its belVita biscuit brand among health-conscious US millennial mom shoppers.

Case Study

Crocs, the casual footwear company, targeted millennials by capitalising on social media trends to build brand recognition in the US.

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Johnson's Baby, the baby-care toiletry brand, having lost brand trust following a spate of product safety concerns, halted this declining brand perception by reaching out to its target customers via social media.

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Payments technology brand Visa used the power of footballer Zlatan Ibrahimović and social media to engage audiences during the FIFA World Cup 2018.

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Soft-drink brand Coca-Cola tapped into the relaxation of Saudi Arabia's driving laws to appeal to young women in the country and claw back some market share.

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Tata Motors used a social media and gamification strategy to launch and drive sales of its Tata Ace Mega XL mini-truck model in India.

Case Study

Nigerian Breweries developed a ground-breaking campaign to attract consumer attention and drive volume sales of its Heineken brand in the cluttered World Cup period.

Case Study

Starbucks, the coffee company and coffee house chain, ran a social media campaign that successfully drove sustainable, long-term growth in the UK market.

Case Study

An innovative multi-channel campaign allowed staple-food brand Aashirvaad to tackle a fake news situation head on, channelise it into brand growth and increase penetration in the Indian market.

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Durex, the leading condom manufacturer, improved brand reach, recognition and sales in Vietnam by tapping into the 2018 World Cup to connect with its young target audience and open up public dialogue around the previously taboo subject of sexuality.

Case Study

Fast-food brand Burger King used social media to hijack a rival's product announcement and boost sales of its Spicy Nuggets in the US.

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Cookie brand OREO used a consumer-involvement campaign to maintain excitement for its cookies in the US market and keep fans engaged.

Case Study

Airline and travel company JetBlue, created a board game to stand out and become the first choice airline during the holiday season in the US.

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KFC, the fast food restaurant chain, used a TV ad and social media GIFs to promote a special-edition burger in Malaysia.

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Food ordering and delivery brand Uber Eats harnessed the power of Instagram to gain a strong foothold in the Indian market.

Case Study

Money remittance service DirectRemit turned YouTube pre-roll ads into effective marketing messages to attract more users in the United Arab Emirates.

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Tefal, the global cookware brand, used whole-funnel marketing to extend the purchase season and increase sales of its electric grill in Saudi Arabia and the UAE.

Case Study

The Singapore Tourism Board employed a multi-faceted campaign, based on a 1990s TV drama, to convince Singaporeans that travelling without insurance was risky.

Case Study

Real estate agency Just Property implemented a promotional campaign in South Africa that targeted first-time property buyers in order to gain more leads.

Case Study

Make-up brand Maybelline used a multi-channel campaign to embrace the diversity of Malaysian skin colours and grow market share in the country's liquid foundation category.

Case Study

CloseUp employed an entertainment-focused interactive social media campaign for its relaunch in Uruguay, with the objective of becoming the number-one oral care brand among young people.