WARC Media Awards

Effective communications strategy

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Case Study

Fuel brand Shell launched a multi-media promo programme to drive top-of-mind awareness and boost fuel sale volumes in Hong Kong.

Case Study

Children's retailer Babyshop used a multichannel approach to redefine its brand strategy during Ramadan in the Middle East.

Case Study

Hunger charity Foodbank Western Australia created a new cereal brand, consisting of an empty box, to raise awareness and funds in the run-up to Christmas in Western Australia.

Case Study

Baby retail brand Babyshop used a multichannel approach and created a new Arabic word to drive brand meaning, and sales, in the Middle East.

Case Study

International paint brand Dulux took a multichannel approach to persuade parents to decorate more often to promote its Easy Painting Service and boost sales in China.

Case Study

Candy bar Oh Henry! reclaimed the number one spot in the candy bar market from rivals Snickers and Mars, and staked a claim to the untapped cannabis-induced 'munchies' space.

Case Study

Fast-food brand KFC harnessed Australians' love of cricket to create a fan army that won the support of the whole country, boosting sales along the way.

Case Study

Dishwashing detergent brand Sunlight used a multi-pronged campaign to encourage reappraisal and win over rural consumers from the local brand in Vietnam.

Case Study

Beer brand Corona aligned with non-profit organisation Parley to protect the world's oceans and increase its relevance to young Australians.

Case Study

Lifebuoy, the leading hygiene soap brand in Vietnam, boosted brand love and antibacterial soap sales with a health-awareness campaign aimed at teaching children and their parents the importance of good hygiene.

Case Study

Skinny Mobile, a no-frills New Zealand telco, used an integrated channel approach to focus promotion on its data offering, instead of handsets, to deliver growth in the competitive Christmas period.