WARC Media Awards

Effective communications strategy

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Case Study

Zhonghua toothpaste went from being a heritage brand stuck in China's saturated, commoditised toothpaste category, to a formidable challenger in the cosmetics category.

Case Study

Carlsberg, the beer brand, launched Danish Pilsner to music fans in the UK through a number of brand activations at six major summer music festivals.

Case Study

Interac Corp, the payments company, connected with a small business audience in Canada by partnering with Gimlet Media to create the Earning Curve podcast.

Case Study

Food brand Puck's Blue Jar Cheese used a gamification strategy delivered through Snapchat to appeal to kids and mums and fight off other breakfast alternatives in Saudi Arabia and the United Arab Emirates.

Case Study

When the USA failed to qualify for the 2018 World Cup, auto brand Volkswagen switched tactics, implementing a multi-channel campaign to drive awareness, opinion and consideration among football-loving Americans.

Case Study

Makeup brand L'Oréal Paris used in-app integration, influencers and a partnership with a hotpot restaurant to boost sales of its Infallible Cushion compact face powder in China.

Case Study

International chewing gum brand 5 Gum sought to boost its market share in China by partnering with Tencent Games – the country's most popular online gaming platform.

Case Study

Male personal care brand Axe turned to sponsorship to increase awareness and growth in Argentina.

Case Study

Tim Hortons, the restaurant chain, leveraged a favourite pastime - hockey - with The Away Game campaign to revive love for the brand in Canada.

Case Study

Bottled coffee brand Nescafé Smoovlatte partnered virtual idol Luo Tianyi to grow sales and brand love among a youth audience in China.

Case Study

Energy drink brand Sting partnered with motorcycle ride taxi service GrabBike and convenience store 7-Eleven to launch its Sting Cafe Espresso drink to professional bikers in Vietnam.

Case Study

Global laundry brand OMO increased brand love by expanding its ‘getting dirty is good’ philosophy with an awareness campaign focused on the importance of water-based life-saving skills, to highlight the number of drowning incidents in Vietnam.

Case Study

Fast-food brand KFC created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China.

Case Study

Volkswagen-owned auto brand ŠKODA leveraged its cycling heritage and sponsorship of the Tour de France to provoke conversations about gender inequality in the sport.