WARC Media Awards

Effective communications strategy

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Case Study

Fast-food brand McDonald's partnered with food delivery aggregator GrabFood to fulfil demand for additional delivery orders when its McDelivery riders were fully occupied in Singapore.

Case Study

Australian pay TV brand Foxtel created a truly game-changing campaign to encourage people to pay for a product they'd previously enjoyed for free.

Case Study

Hair care brand Pantene reinvented the approach of its Beautiful Lengths programme to build hair donation momentum and reduce barriers to donating hair in Israel.

Case Study

Cosmetics brand Maybelline partnered with mobile game app QQ Dancing to drive sales in lower tier cities in China.

Case Study

Danner, a women's refuge in Denmark, worked with influencers on social to raise awareness of domestic violence and encourage sufferers to get in touch.

Case Study

Infant formula milk brand Jinlingguan partnered with smart speaker manufacturer Xiaomi to create the AI Baby Expert and appeal to new parents in China.

Case Study

Amid a highly cluttered and competitive mobile app market in China, Google Translate succeeded in driving downloads of its app and increasing brand awareness.

Case Study

Seasoning brand Knorr employed innovative AI In-Video Ad Insertion Technology to embed ads within popular Hong Kong sitcom Come Home Love: Lo And Behold to increase sales and boost brand awareness.