WARC Media Awards

Effective communications strategy

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Case Study

Australian pay TV brand Foxtel created a truly game-changing campaign to encourage people to pay for a product they'd previously enjoyed for free.

Case Study

Danner, a women's refuge in Denmark, worked with influencers on social to raise awareness of domestic violence and encourage sufferers to get in touch.

Case Study

Hair care brand Pantene reinvented the approach of its Beautiful Lengths programme to build hair donation momentum and reduce barriers to donating hair in Israel.

Case Study

Nike successfully launched a new innovation in running shoes aimed at China's Reluctant Runners.

Case Study

Lubricant oil brand Castrol used WeChat to build a gamified educational campaign for mechanics to get them onside as influencers in China.

Case Study

Fast-food brand McDonald's partnered with food delivery aggregator GrabFood to fulfil demand for additional delivery orders when its McDelivery riders were fully occupied in Singapore.

Case Study

Toothpaste brand P/S created an 'AI Dentist' that used facial- and tooth-recognition features on mobile to promote its whitening credentials and boost sales among beauty conscious women in Vietnam.

Case Study

Amid a highly cluttered and competitive mobile app market in China, Google Translate succeeded in driving downloads of its app and increasing brand awareness.

Case Study

Toyota made savvy media choices to increase awareness and drive consideration of its Hilux model in the UK.

Case Study

Cosmetics brand Maybelline partnered with mobile game app QQ Dancing to drive sales in lower tier cities in China.

Case Study

The United Nations launched The People's Seat campaign as a way to shift perceptions of the UN, deliver broad awareness of important issues such as climate change, and, importantly, inspire direct action from the global population.

Case Study

Sportswear brand Nike created a mini-programme within WeChat to appeal to basketball fans in China during the NBA's All-Star Weekend.

Case Study

Haircare brand TRESemmé created a dynamic e-commerce campaign to maximise awareness and trial of its new Salon Detox variant in Vietnam.

Case Study

Clothing brand Uniqlo focused on Chinese New Year as an opportunity to target young consumers and drive sales.

Case Study

Infant formula milk brand Jinlingguan partnered with smart speaker manufacturer Xiaomi to create the AI Baby Expert and appeal to new parents in China.

Case Study

Hsu Fu Chi, the traditional Chinese candy brand, recaptured the waning Chinese New Year food gifting market by using the nostalgic power of music to gain relevance and drive purchase.

Case Study

Toothpaste brand Closeup engaged TV-to-mobile fingerprinting technology to leverage multiscreen content consumption behaviour and target young adults in Vietnam during the 2018 FIFA World Cup.

Case Study

Seasoning brand Knorr employed innovative AI In-Video Ad Insertion Technology to embed ads within popular Hong Kong sitcom Come Home Love: Lo And Behold to increase sales and boost brand awareness.