WARC Media Awards

Effective communications strategy

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Case Study

Children's Panadol created a custom algorithm to drive sales and deliver outstanding results in Australia.

Case Study

Oil brand Shell implemented an innovative audience-targeting framework in Malaysia to investigate whether tactical promotions work and, at the same time, increase fuel sales and grow brand preference.

Case Study

Potato chip brand Red Rock Deli used programmatic digital display to drive brand preference and consideration to purchase and drive awareness of new flavours in Australia.

Case Study

Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.

Case Study

Fast-food giant McDonald's created a data-led, personalised messaging approach to celebrate 50 years of the Big Mac in Singapore.

Case Study

Car manufacturer Ford used a data-driven marketing initiative to improve its consumer experience and smooth the path to purchase in Vietnam.

Case Study

Public broadcaster, Radio-Canada developed a multiplatform strategy to fight fake news to increase the number of users on its digital platforms and become the leading destination for credible and verified media coverage during elections in Quebec, Canada.

Case Study

Laundry brand Omo launched a one-day, data-driven digital and social execution to build relevance for a new product variant on Mother's Day in Vietnam.

Case Study

Hair care brand TRESemmé used polygon mapping and rich-media programmatic to target fashion- and beauty-driven millennial women and launch its Detox and Nourish range in the Philippines.

Case Study

Telecommunications brand Beeline used a TV analytics approach based on Big Data to build awareness and promote its tariffs and services in Russia.

Case Study

Ice-cream brand Cornetto ran a targeted mobile campaign to appeal to teens for the launch of its UniCornetto variant in Indonesia.