WARC Media Awards

Effective communications strategy

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Case Study

Canada's number-one sports retailer Sport Chek focused on danger to highlight the bravery of athletes during the PyeongChang Winter Olympics.

Case Study

Focusing on the Christmas holidays, Quebec Milk Producers implemented an innovative campaign, delivered through all media, to raise awareness and boost sales.

Case Study

The Economist harnessed cultural relevance to gain reach and engagement among a broad audience during the World Cup.

Case Study

Confectionery brand Skittles reached a Super Bowl-sized audience by appearing on Broadway with a bespoke new production.

Case Study

Toiletries brand Dove created a content-led approach across platforms to change the beauty narrative and create disruptive awareness of its new Nourishing Secrets line, in Vietnam.

Case Study

Sportswear brand Nike achieved an unprecedentedly successful launch of its Kyrie5 sneaker in China by taking the offline 'sneakerdrop' to the virtual world.

Case Study

Thrush cream brand Canesten broke category conventions to make its name synonymous with thrush, getting women to recall and ask for the brand by name.

Case Study

Potato-chip brand Lay's used short-video platform Douyin and the sound of chips being eaten to drive e-commerce impulse purchase in China.

Case Study

The Times and The Sunday Times increased brand awareness and paid-for subscriptions by focusing on the 'madness' of UK politics in the face of an increasingly competitive category.