WARC Media Awards

Effective communications strategy

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Case Study

Wentworth, an Australian TV programme, used a Facebook chat bot to engage fans and increase live broadcast viewers.

Case Study

Ride-hailing service Uber created a multimedia campaign with its own 'smart out-of-home' system to grow user levels in Russia.

Case Study

Breeze, a laundry detergent brand in the Philippines, leveraged its audience's penchant for second-screening in the launch of its new variant, Rose Gold Perfume.

Case Study

The Louvre Abu Dhabi, a museum in the UAE, used an innovative combination of out of home and radio to increase visits.

Case Study

Banking brand BNZ used a modified ATM, backed by a multimedia strategy, to transform the Chinese New Year experience and attract Chinese customers in New Zealand.

Case Study

Marmite, the food brand, used facial recognition in a web app to increase product trial in the UK.

Case Study

The Flying Pig Marathon, a race in Cincinnati, US, created a mobile app to make its race more enjoyable and attract more millennial runners.

Case Study

Shampoo brand Clear Men Anti-Dandruff ran a mobile campaign in Indonesia to generate brand awareness and increase engagement among its target audience of 18- to 34-year-old sport-minded males.

Case Study

Volvo, the car brand, used livestreams and VR around a solar eclipse to showcase its new XC60 model in the US.

Case Study

QSR brand KFC successfully relaunched its Golden Egg Crunch during Chinese New Year in Malaysia using a TV sync activation.

Case Study

Detergent brand OMO created a campaign to get mums in Vietnam to spend less time on their phones and more time with their kids in summer, using TV, digital and out of home advertising.

Case Study

American non-profit organisation, the National Safety Council, raised awareness of prescription opioid overdose in the US with an innovative live experience, supported by a multimedia campaign.