WARC Prize for Asian Strategy

The smartest marketing strategy in Asia

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Case Study

Sportswear brand adidas ran an emotional campaign to build brand equity in India.

Case Study

Food brand Knorr fought the threat of decline in the Philippines by running an emotional campaign to drive sales of its Knorr Chicken Cubes.

Case Study

Food brand Knorr increased sales of its stock cubes and Sinigang Mix in the Philippines with an ad campaign that made mothers central to solving persistent child undernutrition.

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Food brand Knorr used top mobile phone messaging app Viber to re-define cooking habits in the Philippines and bring back the appeal of home-cooking.

Case Study

Vietnam's leading cavity protection brand, P/S, used a social content platform to engage with kids and thereby drive trial to improve their oral health.

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Google, the technology company, used a range of tools to show people in Indonesia how easy and useful it was to use Google Assistant, in order to increase the number of users.

Case Study

Incredible India, the international tourism campaign maintained by its government, expanded tourist interest in India by predominantly targeting millennials from the US and UK.

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Parle, one of India's largest confectionery companies, used a light-hearted multichannel campaign to promote its cookie brand to millennials in a fresh way and grow brand love.

Case Study

Cosmetics brand Maybelline partnered with mobile game app QQ Dancing to drive sales in lower tier cities in China.

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Red Label tea took the category's conventional messaging into a fresh space to improve brand consideration among Indian consumers and reverse declining sales.

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Electric vehicle manufacturer ICONIQ used VR art and influencers to generate positive media coverage and gain attention from younger audiences during the Shanghai Auto Show in China.

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Premium coffee brand Nespresso used a social media, search and email marketing to drive revenue and e-commerce transactions in the Philippines.

Case Study

Kwality Dairy, an Indian company that processes and handles dairy products, tackled the problem of vitamin D deficiency among Indian children through a campaign centred around school assemblies.

Case Study

P/S, Vietnam's leading cavity protection brand, used gaming as a vehicle to raise awareness of hidden sugars and rebuild brand equity.

Case Study

Distilled water brand Absolute ran a campaign that targeted young mothers in the Philippines.

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Infant nutrition brand Promil, harnessed TV and social media, to refresh its brand story and appeal to a new generation of mums in the Philippines.

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Hindi language newspaper, Dainik Bhaskar, used print and email to prove readership figures in order to boost advertising rates and volumes in the Indian state of Bihar.

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English Biscuit Manufacturers (EBM) entered an unregulated, wholesale-led cupcake category in Pakistan and increased sales of its Peek Freans Cake Up by carving its own infrastructure channel to build awareness.

Case Study

Tata Motors used a social media and gamification strategy to launch and drive sales of its Tata Ace Mega XL mini-truck model in India.

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Sportswear brand Nike partnered with a vlogging app and created an interactive immersive space to cement its connection with youth and creativity and launch its Air Max 720 shoe in China.

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Consumer durables and electronics brand Haier used humour to turn the refrigerator category upside-down, increase enquiries and improve brand visibility in India.

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Fast-food brand KFC created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China.

Case Study

Nestlé-owned chocolate bar brand KitKat re-vamped its packaging to reverse declining sales in the Philippines.

Case Study

Milk flavouring product Ovaltine used an omnichannel strategy, based on putting its rival's advertising under the spotlight, to re-establish its brand credentials and boost sales in Vietnam.

Case Study

Unilever tapped into World Cup fever with a contextual content campaign aimed at male football fans to increase sales of its grooming products in Malaysia.