WARC Prize for Asian Strategy

The smartest marketing strategy in Asia

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Case Study

The Internet and Mobile Marketing Association of the Philippines (IMMAP) launched Project Unfriend to increase awareness of the dangers of online predators and help promote cyber safety.

Case Study

India's prime manufacturer of water tanks, Sintex, wanted to demonstrate its 'active-thinking' philosophy and create a brand association that extended beyond the physical products it made.

Case Study

BlackRock, the world's largest asset manager, harnessed the interactive power of WeChat to help Chinese investors build a better financial future.

Case Study

Nestlé-owned chocolate bar brand KitKat re-vamped its packaging to reverse declining sales in the Philippines.

Case Study

Haircare brand Clear Men used a moment-based content approach in Vietnam to strengthen its relevance to male consumers and build stronger RTBs.

Case Study

Infant nutrition brand Promil, harnessed TV and social media, to refresh its brand story and appeal to a new generation of mums in the Philippines.

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Make-up brand Maybelline used a multi-channel campaign to embrace the diversity of Malaysian skin colours and grow market share in the country's liquid foundation category.

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Incredible India, the international tourism campaign maintained by its government, expanded tourist interest in India by predominantly targeting millennials from the US and UK.

Case Study

Drinks brand Royal aimed to build on its reputation as a brand that stands for creativity and fun by carving out a space for itself in moments that matter to its teen target market in the Philippines.

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Haircare brand TRESemmé created a dynamic e-commerce campaign to maximise awareness and trial of its new Salon Detox variant in Vietnam.

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Insurance company Prudential BSN created Warisan, a life insurance product suitable for Muslims in Malaysia, designed to leave an inheritance upon death in the form of a gift.

Case Study

Jeweller Forevermark used a multichannel strategy to build brand trust and position itself as a diamond expert in India.

Case Study

International diaper brand Pampers launched a sales activation strategy in China to drive sales of its premium nappies by placing the health and wellbeing of premature babies at the heart of its campaign.

Case Study

English Biscuit Manufacturers (EBM) entered an unregulated, wholesale-led cupcake category in Pakistan and increased sales of its Peek Freans Cake Up by carving its own infrastructure channel to build awareness.

Case Study

Technology company Microsoft wanted to demonstrate Azure's capabilities, so it built the world's largest mixed reality experience and transformed downtown Tokyo into a virtual battlefield.

Case Study

YouTube, the video streaming service, used TV ads to overcome fears about data usage and increase numbers of users in rural Indonesia.

Case Study

Newcomer insurance brand FWD used a multi-channel campaign in Hong Kong to target potential customers, young and old, and outperform a mature, established category.

Case Study

Dishwashing detergent brand Sunlight used a multi-pronged campaign to encourage reappraisal and win over rural consumers from the local brand in Vietnam.

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Cadbury Dairy Milk Silk built an innovative association with Valentine's Day in India to create relevance and cement its role in the lives of its audience.

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Food brand Knorr used top mobile phone messaging app Viber to re-define cooking habits in the Philippines and bring back the appeal of home-cooking.

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QSR brand KFC successfully relaunched its Golden Egg Crunch during Chinese New Year in Malaysia using a TV sync activation.

Case Study

Employment portal Monster India took an inventive satirical approach to increase visits to its website and differentiate itself from the competition.

Case Study

Mars-owned chocolate brand, Dove, identified an opportunity to position itself as the 'ambassador of love' in China through a media-first strategy that would position Dove as the ultimate romantic brand.

Case Study

The Association of Mutual Funds in India created a multichannel campaign to persuade individual investors to invest in Mutual Funds.

Case Study

Kwality Dairy, an Indian company that processes and handles dairy products, tackled the problem of vitamin D deficiency among Indian children through a campaign centred around school assemblies.