WARC Prize for Asian Strategy

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Case Study

Nestlé-owned chocolate bar brand KitKat re-vamped its packaging to reverse declining sales in the Philippines.

Case Study

QSR brand KFC successfully relaunched its Golden Egg Crunch during Chinese New Year in Malaysia using a TV sync activation.

Case Study

Diageo-owned beer brand Guinness launched a Saint Patrick's Day campaign with a twist to increase sales volume of Guinness Draught in Singapore.

Case Study

Prime Reading, a part of Amazon Prime's subscription-based service, wanted to revive the Chinese people's love of reading and drive purchases from its Prime Reading website.

Case Study

Skincare challenger brand Pond's Men leveraged a new way of thinking to shake up a tired category and reverse declining sales in Indonesia.

Case Study

Beverage brand Coca-Cola took a radical approach in China to launch a sleek new can that appealed to Chinese youth.

Case Study

The Bill & Melinda Gates Foundation used a 360-degree approach to speak to newlywed couples and change the family planning narrative to tackle the issue of early pregnancy in India.

Case Study

Sportswear brand Puma promoted a street culture movement via a music video to markets its Suedes shoes in India.

Case Study

Indian non-profit organisation Asha Ek Hope Foundation and leading stem cell therapy centre NeuroGen collaborated on a practical communication tool for patients suffering from ALS and motor neurone disease across India, as well as globally.

Case Study

Swedish furniture retailer IKEA successfully ran a local campaign that drove footfall to its new Hyderabad store, capitalising on the expanding furniture market in India.

Case Study

Engine oil lubricant brand Castrol put the health of truckers at the heart of its CSR campaign in India.

Case Study

Formula milk brand illuma wanted to grow its market share in Taiwan and become the preferred choice after breast milk.

Case Study

Feminine care brand Stayfree created a provocative social initiative in India to drive genuine change in the lives of marginalised women.

Case Study

Fast-food brand KFC created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China.

Case Study

UN Women, the United Nations entity dedicated to gender equality, achieved social and political change around the issue of child marriage in Pakistan with its Bridal Uniform campaign.

Case Study

Paint brand Berger Paints partnered Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Case Study

Sportswear brand Nike achieved an unprecedentedly successful launch of its Kyrie5 sneaker in China by taking the offline 'sneakerdrop' to the virtual world.

Case Study

Singapore's local insurer, Income, tackled the ingrained values of Singaporeans to prompt a national (and global) conversation about retirement planning.