WARC Prize for Asian Strategy

The smartest marketing strategy in Asia

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Case Study

Kwality Dairy, an Indian company that processes and handles dairy products, tackled the problem of vitamin D deficiency among Indian children through a campaign centred around school assemblies.

Case Study

Tata Motors used a social media and gamification strategy to launch and drive sales of its Tata Ace Mega XL mini-truck model in India.

Case Study

Fast-food chain McDonald's created a surprise summer hit in Hong Kong to reawaken consumers' interest in, and drive purchase of, its most consumed product.

Case Study

Handbag brand Baggit used a TV and influencer marketing campaign, based around 'mansplaining', to build share of voice and increase sales in India.

Case Study

Potato-chip brand Lay's used short-video platform Douyin and the sound of chips being eaten to drive e-commerce impulse purchase in China.

Case Study

Make-up brand Maybelline used a multi-channel campaign to embrace the diversity of Malaysian skin colours and grow market share in the country's liquid foundation category.

Case Study

Cosmetics brand Maybelline created a campaign that challenged female commuters to apply their makeup in the back of a taxi to grab the attention of young urbanites in top-tier cities in China.

Case Study

Feminine care brand Stayfree adapted a value proposition in India to boost sales and redefine how women see sanitary pads.

Case Study

Beer brand Guinness launched a food-pairing campaign to revamp its stale image and reverse declining sales in Indonesia's competitive beer market.

Case Study

Inorbit Mall, a chain of malls in India, ran a social campaign in support of female entrepreneurs and their businesses.

Case Study

The Singapore Tourism Board used an integrated approach based around passions to launch a global platform to attract leisure visitors to the island state.

Case Study

Budget beer brand Anchor used an innovative social media campaign to cut through the clutter of Chinese New Year advertising and boost its unaided brand recall in Malaysia.