Dragons of Asia

Recognising the very best in results-driven marketing communications

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Case Study

Philips, the electronics company, tapped into an emerging market in rural India using data to generate INR 40m of incremental business in four months.

Case Study

Huawei, a consumer electronics manufacturer, launched its Nova2i model in Myanmar with a collaborative music video featuring four of the country’s up-and-coming artists.

Case Study

Maybelline, a makeup brand, increased brand awareness in Thailand by enlisting a Thai superstar, Yaya, to create a music video with choreography that mimicked power application.

Case Study

Wonda, a coffee brand, used Facebook to build buzz on its offering for loyal customers in Malaysia.

Case Study

Supermalls, a chain of shopping malls in the Philippines, increased sales and footfall in the Philippines by launching an online video series featuring fictional stories based on real-life moments from its shoppers.

Case Study

Sunfeast Farmlite, a biscuit brand, encouraged Indian consumers to commit to a healthier lifestyle by launching a gift shop where products were paid for using calories burnt in the gym.

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Wonda Coffee, a coffee brand, broke through advocacy clutter by launching a radio battle between two stations and their followers to sell cans of its coffee in Malaysia.

Case Study

Deodorant brand Rexona used an online campaign in Hong Kong to grow market share and increase deodorant use among young men.

Case Study

Sprite, a soft drink brand from the Coca-Cola Company, launched an online video and used mobile advertising to target Indian consumers in the hottest climates and encourage them to drink Sprite during the fast in Ramadan.

Case Study

Illuma Organic, a formula milk powder brand, launched The Green Parents' Data Farm campaign in Hong Kong to reach premium mums and market its new organic milk powder.

Case Study

Snickers, a chocolate bar made by Mars, promoted its product in China by launching an online prank poster that allowed students to upload and add filters to photos of their classmates.

Case Study

Prasadam, an NGO working for the welfare of farmers, created an innovative product to safeguard both farm workers and snakes in rural India.

Case Study

7-Eleven, the convenience store, used a competition to drive awareness of its Slurpee product among consumers in Malaysia.

Case Study

The Coca-Cola Company, a manufacturer and retailer of nonalcoholic beverages, and Edhi Foundation, a non-profit social welfare programme in Pakistan, collaborated to collect donations during Ramadan – a period of celebration of Muslims – sparking brand love throughout Pakistan.

Article

IPC Shopping Centre, a shopping mall, launched an app to connect with its consumers in Malaysia and increase brand awareness.

Case Study

AIA Vitality, a health program that rewards healthy choices, created a three-week contest featuring brand ambassador David Beckham, encouraging people to take up health challenges and attend its wellness event.

Case Study

Taiwan Star Telecom, a telecommunications brand, increased brand preference in Taiwan by launching a campaign that raised awareness of Macular degeneration due to cell phone overuse.

Case Study

Watsons, a health and beauty chain, communicated that being healthy is fun and easy to its consumers in Malaysia.

Case Study

The Coca-Cola Company, a manufacturer and retailer of non-alcoholic beverages, and Edhi Foundation, a non-profit social welfare programme in Pakistan, collaborated to collect donations during Ramadan – a period of celebration of Muslims.

Case Study

Qinyuan, a local Chinese brand of water purifier, promoted its brand in China through a rap battle event between its products and germs.

Case Study

Aditya Birla Capital, a financial services company, used social and video content to reach more people in India with its money solutions.

Case Study

Astro, the broadcasting television network, increased brand awareness in Malaysia in a charitable way during a religious celebration.

Case Study

So Good, a plant-based milk brand, turned recipes into bite-sized morsels to encourage consumers to try its products in New Zealand.

Case Study

Tencent, an internet-based technology company, increased attendee numbers to its technology conference in China by redesigning its conference staging to accommodate various content styles.

Case Study

Upendra Namburi, an author, successfully launched his book, 8 Hours, in India by bringing his protagonist to life.