Dragons of Asia

Recognising the very best in results-driven marketing communications

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Case Study

Mountain Dew, the carbonated soft drinks brand, sustained growth in Malaysia with a campaign that encouraged co-creation with its audience.

Case Study

Convenience store chain 7-Eleven enhanced its BYO Cup Day event in Malaysia to last longer and feature more social interactions.

Case Study

To increase footfall to its outlets in Malaysia, convenience store 7-Eleven launched a campaign on social media, positioning itself as a brand close to the youth.

Case Study

Media company Media Prima promoted its TV programmes in Malaysia through a celebrity tour across the country's rural states.

Case Study

Hand soap brand Orange Clean encouraged children in rural China to wash their hands with soap through an engaging soap bottle.

Case Study

Sport retailer adidas launched new women's running shoe UltraBoost X in India by organising a run interspersed with talks and events.

Case Study

The international environmental charity WildAid used a mobile game and a celebrity endorsement to help the preserve the Pangolin animal in China.

Case Study

Whisper, the name feminine hygiene products brand Always goes by in India, empowered girls by bringing the global #LikeAGirl campaign to India.

Case Study

Malaysian entertainment company Astro Malaysia Holdings Berhad promoted the launch of its new TV drama using a mix of social media content and offline events.

Case Study

Chevron, an American energy corporation, used celebrity interaction to promote its Caltex petrol brand in Cambodia.

Case Study

Tata Salt, an Indian salt brand, wanted to increase brand awareness and communicate the benefits of its products in places where large numbers of rural people congregate.

Case Study

Convenience store 7-Eleven raised top-of-mind awareness with young consumers in Malaysia through a campaign against climate change.

Case Study

The New South Wales Department of Planning and Environment, a state government department in Australia, created a website that made the state’s planning regulations much more accessible to local residents.

Case Study

Nivea, the personal care brand, increased sales and encouraged men to consider their skincare in Malaysia through football.

Case Study

Government agency Perbadanan Insurance Deposit Malaysia (PIDM) raised awareness of its role among the Malaysian public using locally-relevant comics in its communication.

Case Study

Etika Sdn. Bhd., the Malaysian FMCG manufacturer, competed with Nescafé with its Wonda Coffee brand on International Coffee Day.

Case Study

To carve out a space for itself in a market dominated by competitors, Malaysian taxi-hailing app TaxiMonger encouraged its drivers to offer pleasurable rides by rewarding them for driving well.

Case Study

Inorbit Mall, a brand of shopping malls in India, launched the 'Half Autobiography' campaign that used a social experiment to show women their potential.