Dragons of Asia

Recognising the very best in results-driven marketing communications

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Case Study

The New South Wales Department of Planning and Environment, a state government department in Australia, created a website that made the state’s planning regulations much more accessible to local residents.

Case Study

Government agency Perbadanan Insurance Deposit Malaysia (PIDM) raised awareness of its role among the Malaysian public using locally-relevant comics in its communication.

Case Study

Carbonated drink brand Mountain Dew reinvented its yearly Dew Challenge in Malaysia to target casual gamers as well as hardcore ones with a Drone Hunt app.

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Sony Singapore made its sports headphone line, MDR Extra Bass, relevant to exercisers by portraying music as an exercise amplifier.

Case Study

Media company Astro Malaysia Holdings Berhad promoted local film OlaBola in Malaysia by leveraging its patriotic message.

Case Study

Life-Space, a mother-baby probiotics brand, made itself known in China by launching a campaign on Tmall in the run-up to Singles' Day.

Case Study

Gum category leader Doublemint targeted the Malaysian youth with a campaign that encouraged them to give people with potential a chance to shine.

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Convenience store 7-Eleven increased top-of-mind awareness in Malaysia by leveraging the 2016 Euro Cup with a Facebook contest.

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Peugeot, the car manufacturer, encouraged safer driving in Malaysia with the introduction of a mobile game for children.

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Cosmetics brand Maybelline communicated the efficacy of its new foundation to young Singaporean women leveraging the Snapchat filters they use daily.

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Ego Pharmaceuticals successfully launched its Aqium Ultra hand sanitiser in summer in Australia by highlighting the risk from germs on public transport.

Case Study

Etika Sdn. Bhd., the Malaysian FMCG manufacturer, competed with Nescafé with its Wonda Coffee brand on International Coffee Day.

Case Study

Inorbit Mall, a brand of shopping malls in India, launched the 'Half Autobiography' campaign that used a social experiment to show women their potential.

Case Study

Soft drink brand Sunkist differentiated itself from competitors in China with a WeChat-based content platform.

Case Study

Convenience store chain 7-Eleven enhanced its BYO Cup Day event in Malaysia to last longer and feature more social interactions.

Case Study

Intel, the information technology company, promoted computer use and training among rural Indians to increase sales.

Case Study

Whisper, the name feminine hygiene products brand Always goes by in India, empowered girls by bringing the global #LikeAGirl campaign to India.

Case Study

Tata Salt, an Indian salt brand, wanted to increase brand awareness and communicate the benefits of its products in places where large numbers of rural people congregate.